Geotree are right at the forefront of the carbon sequestration sector, so it was crucial to communicate clearly what they do and why this incredible tool was created. We employed our copywriter to put into words the thoughts and aspirations of our client.
Writing clear and succinct website copy is a real challenge and something which should be done by a professional writer. Often when clients try to write their own copy it is often too wordy or introspective. A websites’ content should speak directly to the customer first and clearly convey your Why, What, How.
The copy should be closely aligned to the imagery on the website so that design and content are perfectly aligned.