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just fabrics

A bespoke ecommerce solution for a very bespoke product

Just Fabrics wanted a large and sophisticated ecommerce website which would compete nationally with some of the biggest fabric websites.

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"Thanks SOZO for all your hard work this year, it is truly incredible the progress that the website has made this year."

thousands of different fabrics all in a range of sizes and colours

Just Fabrics sell thousands of different fabrics online, all in a range of sizes and colours. This presented us with a real technical challenge as many of the off-the-shelf ecommerce platforms are simply not suitable for selling fabric. So we decided to build a completely bespoke ecommerce solution for them which would perfectly fit their unique requirements.

The ecommerce website had to be easy to use, yet also convey the vast range of products they sell. We designed and built some great custom features, including a mood board and online curtain quote engine which allows customers to create their own custom curtains or blinds online and get a real-time quote.

We also built a custom back end stock and customer management system which the clients uses to run their online business.

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just fabrics ecommerce website
  • 30%

    increase in organic search over 36 months

  • Doubled

    traffic volume for the blog/advice

  • 7%

    increase in conversion rate from organic search

Due to the complexity of their products, we had to build a highly sophisticated content management system, giving them control over the text, images, and orders.

The site’s modern design has been very popular and has helped to attract lots of new customers. Through our SEO service, we have achieved page one Google listings for a range of competitive keywords. Consequently the website receives over fifty thousand visitors per month and a very high volume of orders.

The site was shortlisted in the top 3 for Ecommerce Awards 2013.

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