Content creation, or content marketing, is the process of creating, publishing and sharing useful information with your customers that improve their lives in some way, without selling to them. And it’s more than just a new digital trend.
Content marketing has, in fact, been around for decades. But with the advent of the internet, and more customer choice, it’s become an essential marketing tool for brands to use.
Luckily, every business can create content at very little expense. The trouble is, without strategy your content is just more noise that won’t drive any value for your customers or your business.
At SOZO, we don’t just create content. We create valuable content that people want. From copywriting that people enjoy reading, to videos, animations and illustrations that people like watching and engaging with.