Pretty Little Home has built a fantastic following on Instagram, and bringing that style and feel over to their site was important. So we designed each page to be visual first, with larger images and a personal curated feel.
To help attract a new audience, we took on a mammoth SEO challenge. We deep-dived into the keywords surrounding homeware; developed and optimised over a hundred collection pages and even more product pages. We created blogs that helped explain how to get that Pretty Little Home look, bringing Shabby Chic to a larger market.