Once we were all comfortable with the brand we moved on to create a bespoke web design which reflected the diversity of their products.
SEO was a critical part of the brief as they are in a very competitive sector. Our in-house SEO team worked very closely with our design and programming teams to ensure SEO was built in from the ground up. We always prefer this approach, rather than attempt to do SEO retrospectively at the end of the project (which is what a lot of clients end up doing).
A big part of our objective was to reflect the personality and family-run nature of the business. We achieved this by featuring Mike Attwooll throughout the site with his product review videos. Videos are also a great way to explain a product and keep people on your website for longer.