Don’t be fooled by its simple exterior, underneath the bonnet lies some seriously sophisticated code. The site utilises cutting-edge artificial intelligence to power its product search and recommendations. It bases dynamic recommendations on the user’s previous behaviour and user profiling.
We also had a very challenging task of integrating the stock management system with the client’s internal bespoke platform. To top it off we had to build a payment gateway from scratch. Our Magento developers had a lot of late nights on this project!