Author
Christian Goodrich
Head of Search
Christian Goodrich has spent 18+ years helping ambitious brands scale through search, focused on commercial outcomes. As Head of Search at SOZO, he leads SEO and AI search strategy for eCommerce and lead generation brands, tying visibility in Google and AI assistants back to revenue. He’s a regular speaker at brightonSEO and has also spoken at MeasureFest, Hero Conf and eCommerce Expo. Connect with Christian on LinkedIn.
Articles by Christian Goodrich
Ecommerce Websites
Shopify AI search: technical fixes to boost your AI visibility
Updated
AI Search Optimisation
From click to conversion: how AI optimises every stage of the eCommerce funnel
Updated
AI Search Optimisation
What does AI say about your business? (and why it matters)
Updated
AI Search Optimisation
Google AI Overviews: how SMEs can stay visible in a changing search landscape
Updated
Search Engine Optimisation (SEO)
What BrightonSEO 2025 taught us about AI, user intent, and the future of search marketing
Updated
AI Search Optimisation
Is AI damaging your brand? (and are your competitors winning?)
Updated
AI Search Optimisation
AI search optimisation: the new SEO for eCommerce
Updated
Copywriting
How to write AI-friendly content for better search visibility
Updated
AI Search Optimisation
AIO vs SEO: what’s the difference and why your brand needs both
Updated