Attwoolls Outdoors

Scaling up online with a Magento ecommerce website

eCommerce

Site Conversion Rate

Increase in traffic

Increase in organic traffic

The Challenge

Attwoolls Outdoors chose SOZO to design a custom Magento 2 site to scale their online business. Despite initial hesitation, the investment paid off—sales nearly doubled in the first year.

The Team

Shaun

Creative Director

Mattheus

Search Marketing

Mark P

Development

Becky

Development

Paul

Design

Sector

Outdoor Equipment

Site conversion rate

Increase in Total Traffic

Increase in Organic Traffic

Higher ROI in Google Ads

Increase in AOV

Revenue Increase

What we did

We started by assessing their overall brand identity and decided we needed to make a few refinements and differentiate their Outdoors brand with their other two brands. After finalizing the brand, we designed a custom website showcasing their diverse products.

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The Result

SEO was key in this competitive sector, so our in-house team integrated it from the start. We also highlighted the brand’s family-run nature by featuring Mike Attwooll’s product review videos, boosting engagement and time on site.

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