Understanding how people actually use your website is the key to unlocking higher conversion rates.
Established in
Ecommerce stores
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Carbon rating
A +
At SOZO, we combine behavioural insights, UX expertise and data-led optimisation to transform performance.
See what your users really do – not what you think they do. Most websites are built on assumptions. Our behaviour analysis replaces guesswork with real evidence. We used advanced software to track the complete user journey, from the first touchpoint to the point of purchase, revealing KPIs such as; where customers hesitate or drop out and which pages support conversion versus which silently hinder it. These insights highlight missed opportunities that could be costing you sales.
ecommerce clients we have grown ecommerce clients we have grown
We don’t just hand you a dashboard. We interpret the data, prioritise what matters and give you clear recommendations that move the needle.
branding • websites • marketing • branding • websites • marketing •
Our process
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FAQs
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Ecommerce
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Following an in-depth briefing session, your SEO/AI search strategy is the first thing we do in our process. We build in SEO and AI optimisation from the ground up. To achieve the best results, your website design, coding and content all need to be aligned towards your search strategy. Our SEO team have a checklist of over 60 items when we launch a new website to ensure all of your technical SEO foundations are soundly built. For more information about SEO click here > and for AI search optimisation click here >
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We use Shopify for all of our ecommerce websites, (or occasionally WooCommerce if your needs are very custom and combined with a WordPress website). We can help you migrate from Magento or WooCommerce to Shopify. Read our eBook: ‘Magento to Shopify migration >‘
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Firstly, we will analyse your website design and user statistics to fully assess your website and traffic. We then produce a full audit report which will highlight key areas for improvement. This typically focusses on critical touch points such as your product pages, category pages and the whole buying journey. Our teams will look at your site from different perspectives. Our Designers will consider your UX & UI, while our Developers will analyse page speed and technical issues. Finally, our content team will check your messaging and tone of voice. Often simple changes to your copy or web design can have a big impact to your conversion. With our 25 years of ecommerce experience we know which areas to focus on and prioritise.
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Yes we have been designing ecommerce stores since the very early days of the internet. Over the past 25 years we have designed over 100 ecommerce stores. We have even setup and ran our own ecommerce store so we know first hand how to scale up online.
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Absolutely! At SOZO, we don’t believe in using templates, so each design is bespoke to suit your unique requirements.
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We are a full service agency so can provide 360 multi-channel marketing for you. Our marketing team have 25 years experience in marketing ecommerce businesses and helping them to scale up their traffic. Our teams will also help you to improve your LTV (lifetime value) of each customer with sophisticated email marketing and advanced re-marketing techniques.
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