Author
Mark Plunkett
Head of eCommerce
“I am a self confessed internet addict! I am totally passionate about the endless possibilities of the internet and I love working in the thick of such an exciting industry.” Mark is a talented web developer and a complete natural at online marketing. What he doesn't know about Google or Facebook isn't worth knowing!
Articles by Mark Plunkett
Ecommerce Websites
AI is already shopping for your customers. Is your brand ready for agentic commerce?
Updated
AI Search Optimisation
Is Your Website AI Ready? How to Optimise for the Future of Search
Updated
AI Search Optimisation
How To Use AI Search Optimisation to Double Conversions for Black Friday 2025
Updated
AI Search Optimisation
How to Maximise Your eCommerce Sales During Peak Season: a Black Friday Playbook
Updated
Ecommerce Websites
How to Scale Your DTC Brand with a Custom Shopify Store
Updated
Ecommerce Websites
What’s the Average Bounce Rate for eCommerce websites?
Updated
Ecommerce Websites
Migrating from Magento to Shopify – A Definitive Guide
Updated
Ecommerce Websites
Migrating from Magento to Shopify: common mistakes and how to avoid them
Updated
Search Engine Optimisation (SEO)
Shopify SEO and Paid Media Best Practices for 2026: Driving Traffic to Your Online Store
Updated
Conversion Rate Optimisation (CRO)
Conversion rate optimisation as an operating system
Updated
Ecommerce Websites
Google announces Universal Cart. Here’s what eCommerce brands need to know.
Updated
Search Engine Optimisation (SEO)
Core Web Vitals: Boost eCommerce Performance for Better SEO
Updated