Usay Compare commissioned SOZO to improve their brand identity and redesign their insurance comparison website. Their previous brand and website looked very dated and didn’t reflect the scale of their operation.
We started by redefining their brand image inline with the client’s brief and growth plans for the business. Initially, we came up with a range of logo designs and recommended a simple but clever typographic option which worked really well across a wide range of media.
Once the logo was decided with, we moved onto designing the rest of the brand identity and brand guidelines.