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25th Year Anniversary

Webinar

The Green Advantage: How Sustainability Boosts eCommerce Success

March is B-Corp Month. B Corp Month is an annual celebration that highlights the social and environmental impact of Certified B Corporations.
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This webinar has already taken place. If you missed the event, press play to view our video recording of the webinar.

About the event

As a B Corp, SOZO wanted to celebrate B Corp month, so we hosted a webinar with a subject at the heart of B Corp values-boosting business using the green advantage.

During B Corp month, March 2025, our panel of expert speakers and guests discussed how all e-Commerce brands can support a more sustainable approach to business and use it to drive long-term growth.

Alongside Shaun Uthup (SOZO Founder) and Joseph Hirst (SOZO Marketing Director) we welcomed guest speakers Vanessa Arbuthnott the founder and creative behind her self-named fabrics brand and Colby Self, climate tech entrepreneur and founder of four startups, including Carbon Checkout, a technology that allows users to balance the carbon footprint of their online transactions.

Topics covered

How sustainability is shaping the future of websites.
The commercial benefits of green credentials to e-commerce brands.
Practical tips on how to implement sustainable initiatives that will resonate with your customers.
How to gain an advantage over your competitors and increase customer loyalty.
Improve your conversion rate and reduce cart abandonment.
Using green tech and incentives to offset carbon footprint from your ecommerce website.

The Speakers

Some of our leading sustainability experts

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Shaun

Founder@SOZO

Joseph

Joseph Hirst

Marketing Director@SOZO

Lois

Lois

Digital Account Manager@SOZO

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Vanessa Arbuthnott

Founder@Vanessa Arbuthnott Fabrics

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Colby Self

Founder@Carbon Checkout

What you can gain from watching

Data insights that illustrate how going green is good for business growth.
Access to climate tech entrepreneur and founder of four startups spanning three continents, from California to Chile to Spain.
An opportunity to put your questions to industry experts in an open Q & A session.

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