Webinar
How to maximise your eCommerce sales during peak season: A Black Friday playbook
Black Friday, Cyber Monday, Christmas, or summer sales, every eCommerce brand has its peak season. These moments can make or break your year. But sustainable success doesn’t come from just slashing prices. It comes from smart planning, data-driven offers, seamless customer journeys, and agile campaign execution.
This webinar is your complete playbook for preparing, executing, and capitalising on peak-season opportunities to drive revenue, profit, and long-term customer loyalty.
Topics covered
How to set clear objectives that balance profit, revenue, and customer acquisition
Essential SEO and AI-driven tactics to get ahead of seasonal search demand
Crafting offers that maximise sales without cutting too deeply into margins
Building early momentum with smart activation and lead capture
Agile media buying strategies to stay ahead in a volatile ad market
Optimising landing pages and email journeys for maximum conversions
How to adapt your paid ads strategy in real time during peak season
How to turn one-time buyers into loyal customers
The Speakers
Hear from some of our leading eCommerce experts
Mark P
Head of eCommerce
Tom
Head of Social Media
Lois
Client Account Manager
Peak season campaigns are crowded, competitive, and costly, but also represent your biggest opportunity for growth. Learn the insights and strategies used by leading eCommerce brands to:
Stand out in a saturated market.
Cut through rising ad costs with smarter planning.
Turn seasonal spikes into sustained growth.
Key Takeaways
A step-by-step framework for peak season success.
Practical tips you can apply immediately to your next campaign.
Insights into how AI, SEO, and data-driven offers can transform results.
A checklist to make sure no opportunity slips through the cracks.
