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Webinar

Mastering Google’s AI Search: 6 Ways to Maximise Your Brand Visibility in AI Overviews

Now Google has seamlessly integrated generative AI into everyday search, how can you optimise your brand for AI Overview success?
Webinar-search

This webinar has already taken place. If you missed the event, press play to view our video recording of the webinar. Or, you can read our blog post dedicated to the topic.

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About the event

On Thursday 5th December 2024 at 12pm, our panel of expert speakers explored the latest Google updates and shared 6 proven strategies to get your brand featured in AI Overviews: the new AI-driven summaries dominating search engine results pages (SERPs).

Topics covered

The Evolution of AI Overviews: A journey from launch to present-day changes, impacting millions globally.
Beyond Traditional SEO: Understanding zero-click searches, diversifying content, and the role of brand reputation.
Maximising Visibility: 6 ways to get your business in the AI Overview spotlight – SEO techniques, E-E-A-T principles, effective content structures and more.
The Future of AI-Driven Search: Expert insights on video search capabilities, personalisation trends, and the introduction of sponsored AI ads.

The Speakers

Hear from some of our leading experts

Joseph

Joseph Hirst

Marketing Director@SOZO

Christian

Christian

Head of Search Marketing@SOZO

Lois

Lois

Digital Account Manager@SOZO

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