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Webinar

Energy PR x SOZO: Is Google dead?

On Thursday 16th May 2024 at 10am, we examined the perennial myth that Google is dying, as well as discussing the new search landscape that marketers need to tackle (and measure).
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We explored why Google still matters in 2024 (spoiler – Google isn’t dead!), how search is transforming beyond Google, and how brands can effectively optimise for a multi-channel search journey.

Need to maximise your visibility and impact within Google’s ever-changing ecosystem? You’ve come to the right place…

Topics covered

How user behaviour, SERPs and algorithms are evolving
The rise of social search via TikTok and Instagram
How “answer engines” like ChatGPT are streamlining information discovery
Your brand building toolkit
Sending Google the right signals with onsite and offsite E-E-A-T
Answering your burning questions

The Speakers

Hear from some of our leading experts

Joseph

Joseph Hirst

Marketing Director@SOZO

Christian

Christian

Head of Search Marketing@SOZO

susannah-morgan-scaled-1

Susannah Morgan

Deputy Managing Director@Energy PR

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Sarah Evans

Head of Digital@Energy PR

What you’ll gain

A solid understanding of how to adapt your marketing strategy to the changing search landscape
Confidence in using social search platforms to reach new audiences
Tips and tricks that you can implement immediately

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