SOZO Masterclass: why so many customer acquisition strategies fail

Whether you’re running paid ads, struggling with ROAS, or debating demand gen vs demand capture, our Masterclass series of videos on Paid Media strategies is packed with honest, strategic insight from two experts who live and breathe digital marketing every day.

What We Cover:

– Why new customer acquisition is tougher than ever

– Demand gen vs demand capture- and how to know which one you need

– Why most ad spend is wasted on returning customers

– Creative as targeting: how to scale the right way

– How to stop relying on discounts and start building true LTV

Want to know why so many customer acquisition strategies fail and how to make yours a success?

Watch now