How to improve your Shopify site rankings in AI Search

For Shopify brands, success will depend on more than great products and design.

Traditional SEO is no longer the whole story. While keyword rankings and organic traffic still matter, AI systems such as Google Gemini, ChatGPT, and AI-powered shopping assistants are increasingly influencing how users discover brands and products.

The eCommerce brands that win will be those that:

• Invest in strong technical foundations
• Maintain clean, descriptive site structures
• Prioritise clarity and accuracy for both users and AI systems

This video from SOZO head of Search Christian, highlights the importance of auditing your website for AI.

If you’re running a Shopify store, or planning a migration to Shopify, and want a clear view of how discoverable your brand is for AI agents speak to us.

An AI Search Audit, will assess the fundamentals of your website and advise you how to strengthen your AI visibility.

Technical clarity isn’t just good practice, it’s how your brand gets discovered.

Want to discuss and AI Audit get in touch