Video
How Independent Brands Can Win Against Amazon
While global giants like Amazon dominate the ecommerce space, there’s a growing shift in consumer behaviour that independent stores can leverage for success.
In this video, SOZO’s founder Shaun shares how smaller ecommerce brands can thrive by focusing on eco-conscious values, great sustainable design, and transparent messaging, especially in a world where conscious consumers are seeking more meaningful connections with brands.
What he covers:
- The power of sustainability as a growth driver
- How design and branding give independents an edge
- Why green messaging leads to better loyalty and referrals
- Tips on how to communicate your eco credentials with clarity and impact
If you want help defining your brand to stand out in a crowded market, let’s talk