From Clicks to Clients: How to Measure True Demand Gen Success

Understanding what demand gen success really looks like is a challenge that every business and marketer faces when reviewing their paid media strategies.

Demand gen can be one of the more tricky strategies because paid media activities don’t always yield instant returns, which makes tracking ROI and justifying the spend more complicated.

In this video based on a recent SOZO Masterclass episode, we explore practical insights into how marketers can define success, manage the expectations of clients or business owners, and apply creative methods to measure effectiveness beyond just return on ad spend (ROAS).

Find out more about our PPC service: https://sozodesign.co.uk/marketing/ppc/