Beyond the Click: Redefining Success in Paid Media

In today’s digital marketing landscape, one of the most pressing challenges businesses face, especially small or growing brands, is how to accurately measure their paid media strategy as well as defining what success looks like.

This was a key topic discussed in a recent SOZO masterclass episode.

With new paid-media platforms constantly emerging, a range of audiences, and attribution models to consider, it’s easy to fall into traps that waste time, budget, and energy.

This video explores the key themes surrounding success metrics and attribution in paid media campaigns, providing a roadmap for marketers navigating an increasingly complex advertising environment.

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