AIO Vs SEO and why you need both

Search is evolving faster than ever, with users increasingly turning to AI tools like ChatGPT, Google Gemini, and Perplexity instead of traditional search engines like Google and Bing. This shift changes how brands are discovered.

SEO vs AIO:

• SEO (Search Engine Optimisation) optimises your website to rank in Google’s search results using keywords, backlinks, and authority.

• AIO (AI Optimisation) ensures large language models (LLMs) like ChatGPT understand, trust, and cite your brand when generating answers.

While SEO helps you show up in search rankings, AIO extends your visibility into AI-driven platforms and Google’s new AI features, making sure your brand is accurately represented where people are finding answers and making purchase decisions.

At SOZO, we analyze how your brand appears in AI responses, shape how these systems perceive your business, and optimise your content to maximise your visibility across both search engines and LLMs.

They aren’t the same, but together, SEO and AIO give you complete coverage in today’s rapidly evolving search landscape.

Stay visible, relevant, and competitive in the new era of search.
Book your free 30-minute SOZO AIO consultation today and discover how AI Optimisation can future-proof your brand.
AI Optimisation (AIO) Services from Digital Agency SOZO