Just like building a house, the foundations are crucial. We established firm footings by creating a brand identity and brand guidelines to make the vision for the business crystal clear from the outset.
Following various brand workshops we created a brand communications document which set out the tone of voice and copywriting style. Next we designed the logo and brand identity.
Finally, we produced a comprehensive set of brand guidelines so that everyone in the organisation could be united in how to represent the company and its image.