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Getting email marketing right is about more than just a catchy subject line.

With every email, you have to give the viewer a reason to open.

Our email specialists understand how to target the right person at the right time with the right message. Whether it’s a big sale announcement or an interesting piece of content, email marketing is all about keeping in touch with your customers in a strategic and targeted way. It’s all too easy to forget brands after an initial purchase, so the right communication will keep people coming back for more.

When done right, email marketing can increase retention, drive sales, and improve Customer Lifetime Value.

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Getting the most out of email marketing starts with the sign-up.

Persuading someone to part with their email address is the first step in your communications with them. By asking a few simple questions at this stage, you can find out more about your customers, what they love, and the best way to target them; that’s why we always start with the sign-up form before we look at every email flow. From this data, our email marketeers can build out targeted email marketing campaigns to engage customers at different stages of the buyer journey.

“Successful marketing always starts with a clear strategy and understanding your objectives.”

Joseph

Joseph Hirst

Marketing Director

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Stop emails going straight into the junk folder with customer segmentation.

Customer segmentation is an underused tool that allows you to target different customer groups. Businesses often send one generic email out to their entire customer list, but this means they miss out on the power of segmentation. Tailoring content, for example by age, gender, purchasing history or interest, allows you to be more specific in your communications, with more chance that your emails will be read.

Automation makes email marketing a lot more manageable.

Clients often say they don’t have time to do email marketing properly, but we can remove a lot of the leg work by setting up automated email flows. This can trigger automated emails to people at different stages of the customer journey, for example, those who abandon their baskets or who sign up for a voucher. Our email marketeers can also help you create gated content such as ebooks which will trigger a series of automated lead generation emails, so you can gather data about potential customers.

Keen to boost your sales with an email campaign?

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Email marketing is 40x more effective than other channels.

Don’t underestimate the power of email marketing. Done right, it’s the best way to communicate with customers at every stage of their buying journey. Combine this with other digital campaigns and you’ve got the market cornered.

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