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25th Year Anniversary

Getting email marketing right is about more than just a catchy subject line.

With every email, you have to give the viewer a reason to open.

Our email specialists understand how to target the right person at the right time with the right message. Whether it’s a big sale announcement or an interesting piece of content, email marketing is all about keeping in touch with your customers in a strategic and targeted way. It’s all too easy to forget brands after an initial purchase, so the right communication will keep people coming back for more.

When done right, email marketing can increase retention, drive sales, and improve Customer Lifetime Value.

No.1 Google rankings

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Years as a Google partner

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Years in business

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Getting the most out of email marketing starts with the sign-up.

Persuading someone to part with their email address is the first step in your communications with them. By asking a few simple questions at this stage, you can find out more about your customers, what they love, and the best way to target them; that’s why we always start with the sign-up form before we look at every email flow. From this data, our email marketeers can build out targeted email marketing campaigns to engage customers at different stages of the buyer journey.

“Successful marketing always starts with a clear strategy and understanding your objectives.”

Joseph

Joseph Hirst

Marketing Director

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Stop emails going straight into the junk folder with customer segmentation.

Customer segmentation is an underused tool that allows you to target different customer groups. Businesses often send one generic email out to their entire customer list, but this means they miss out on the power of segmentation. Tailoring content, for example by age, gender, purchasing history or interest, allows you to be more specific in your communications, with more chance that your emails will be read.

Automation makes email marketing a lot more manageable.

Clients often say they don’t have time to do email marketing properly, but we can remove a lot of the leg work by setting up automated email flows. This can trigger automated emails to people at different stages of the customer journey, for example, those who abandon their baskets or who sign up for a voucher. Our email marketeers can also help you create gated content such as ebooks which will trigger a series of automated lead generation emails, so you can gather data about potential customers.

Keen to boost your sales with an email campaign?

Contact Us

We don’t like to brag, but…

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5 Star Google Reviews
“We’ve worked with SOZO numerous times, either sharing a client, running joint events or being their client. We are consistently impressed with the work they deliver and rate them very highly. We wouldn’t hesitate to recommend them.”
Energy PR
Susannah Morgan
“Great work from SOZO during the design phase of our new website. Very happy with the service and the effort from the team.”
Beet It
Barnaby Mallinson
“Thanks SOZO for all your hard work this year, it is truly incredible the progress that the website has made this year”
Just Fabrics
Ross Pieters

ecommerce clients we have grown ecommerce clients we have grown

An ecommerce success, Smart Home Sounds

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Revenue Growth YOY (2025)

+86%

AOV

+16%
SH

Accelerating growth for Nutrition X

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Revenue growth

+53%

nCAC

+77%
NX2

A bespoke approach for Gaudio

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Engagement Rate

+8.72%

Revenue Growth

+146%
Gaudio

Austin Pedal Cars

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apc

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Our Work

A perfect blend of marketing, creative and technology.

Create

We build brands, sustainable Shopify or WordPress websites, and custom AI agents. We play the long game. No short cuts, no templates.

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Grow

We help you attract the right customers by improving your visibility in search and AI, and delivering smart, measurable marketing that scales.

Marketing strategy Organic search AI search Performance marketing Email marketing View all

Convert

Turn interest into action. We remove friction in the customer journey, improve landing page performance, and use data-led insight to increase your conversion rates and KPIs.

Behaviour analysis Landing page optimisation Conversion rate optimisation View all

did you know? did you know?

Email marketing is 40x more effective than other channels.

Don’t underestimate the power of email marketing. Done right, it’s the best way to communicate with customers at every stage of their buying journey. Combine this with other digital campaigns and you’ve got the market cornered.

Find out more

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