For most websites, imagery is the most important element in creating a strong first impression. The copy then keeps people engaged and helps to build a relationship with your audience. If you are considering a new website then always start with the content. Once we have great images and copy, the web design falls into place.
We always recommend using a good photographer and expert copywriter to tell the story of your brand. A good website should quickly and succinctly inform the user about who you are and why they should buy from you. Sounds easy? Well as anyone who’s tried a templated website will tell you, it’s not as easy as it may sound. It takes years of experience to know how to interpret a client’s brief and translate it into an effective website design.