Energy PR x SOZO: Is Google dead?
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On Thursday 16th May 2024 at 10am, we examined the perennial myth that Google is dying, as well as discussing the new search landscape that marketers need to tackle (and measure).
We explored why Google still matters in 2024 (spoiler – Google isn’t dead!), how search is transforming beyond Google, and how brands can effectively optimise for a multi-channel search journey.
Need to maximise your visibility and impact within Google’s ever-changing ecosystem? You’ve come to the right place…
Topics covered
- How user behaviour, SERPs and algorithms are evolving
- The rise of social search via TikTok and Instagram
- How “answer engines” like ChatGPT are streamlining information discovery
- Your brand building toolkit
- Sending Google the right signals with onsite and offsite E-E-A-T
- Answering your burning questions
What you’ll gain
- A solid understanding of how to adapt your marketing strategy to the changing search landscape
- Confidence in using social search platforms to reach new audiences
- Tips and tricks that you can implement immediately
Speakers
Joseph Hirst – Marketing Director @ SOZO
Christian Goodrich – Head of Search Marketing @ SOZO