Energy PR x SOZO: How to harness AI for SEO and PR

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On Tuesday 12th December 2023 at 11am, our panel of expert speakers explored one of the hottest talking points in marketing and PR to date: AI.
We debunked the common myth that AI is only for the hyper-techy amongst us, as well as discussing practical applications that you could (and should!) use to improve efficiency within your digital marketing and PR activity.
If you’re looking to dip your toe into the world of AI, but are unsure about how deep to go, this webinar will help to guide you through…
Topics covered
- Should you be using ChatGPT to write blogs?
- Aside from content writing, how else can you use AI?
- How to create better prompts for AI engines
- Your AI toolkit
- Pros and cons of using AI in marketing
- AI outputs: The good, the bad and the ugly!
- Answering your burning questions
What you’ll gain
- A better understanding of how to use AI (aligned to your level of skill)
- Confidence that you don’t need to be an IT geek to use AI well!
- Actionable tips you can implement straight away
Speakers
Shaun Uthup – Creative Director & Founder @ SOZO
Christian Goodrich – Head of Search Marketing @ SOZO
Susannah Morgan – Deputy Managing Director @ Energy PR