Easy-builder website tools are seemingly everywhere online, but are they the right solution for an ambitious business?
We live in a DIY era – so it’s tempting to believe that anyone can build their own WordPress website from scratch. How hard could it be? Everywhere you look, you’ll see builder packages that promise pro results to non-coders. Just choose your themes and fonts, publish it onto the web – and wait for the business to flood in.
Keeping it simple
At least, that’s the theory. Granted, there’s nothing wrong with a basic builder package if you’re planning a small-scale, short-term website, perhaps for friends to check out your wedding photos. But if you’re an ambitious growing business that offers a portfolio of different services and lives or dies on brand recognition, then working with a specialist WordPress design agency is invaluable.
Building a website from a template
Website templates include pre-defined parameters and functionality which is determined by the author/developer of the template. Users of pre-built website templates will be required to provide content (logos, colour palettes, images, copy) to the developer or to use a Content Management System that’s associated with the template and upload content directly. This can a basic design, however, anything that’s required of the website, beyond simply existing, will be a tough challenge to rise to due to the restrictions of the template.
Search Engine Optimisation
An important consideration for businesses is Search Engine Optimisation (SEO) which is a key aspect for reaching previous, current and new customers. Search engines analyse a website’s code, which is where standard website templates tend to get caught out due to old or outdated code. A website owner who relies on a template will ultimately be reliant on the template’s developer to update code periodically to conform with W3C HTML and CSS coding standards, which is a significant risk for maintaining SEO rankings. This is especially important if you're considering using your website for sophisticated purposes, such as the bespoke functionality and design used in Location London's search platform.
Hire a custom WordPress design agency and the initial outlay may be a little more. But you only have to consider the long-term benefits to see why it makes sense.
A website as unique as your business
Scan the web and you’ll see endless builder-package sites that make the business look flat and generic. Meanwhile, a good WordPress design agency will meet with you to get a sense of your brand identity, then tease out the vision in your head and turn it into a dynamic design that looks great on a home computer, tablet or mobile.
Smoother customer experience
Rather than force you into a one-size-fits-all template, a WordPress design agency will create a made-to-measure site that showcases all your services, eases visitors smoothly along the customer journey to purchase, and avoids the dreaded drop-offs. Tivoli Wines benefits from a comprehensive user journey and shopping experience, made possible through a collaborative design process between SOZO's in-house designers and developers.
Faster and more secure
Self-build packages add needless functionality that means the site takes ages to load and customers melt away (Google calculates that 50% of surfers wait just three seconds before giving up). A WordPress design agency will streamline your site so it loads faster and is resistant to the gremlins that could cost you time and money. Atwools Outdoors uses Magento 2 combined with WordPress, providing a basis to grow its eCommerce business along with profiling new content areas throughout the site.
Futureproofed & scalable
A template-based site might support your business today. But when your operation grows, it won’t have the flexibility to scale up – meaning you’ll lose business as you scramble to create a new site. Far better to get it done right at the outset, enlisting a WordPress design agency who will build scalability into the original website.