We are proud to have some of the best digital experts in the region working at SOZO. Our team has grown exponentially over the past few years, and we are delighted to introduce four new fantastic staff members: Lois Freail, our client-obsessed Digital Account Manager; Reece Cropley, our talented Senior Project Manager; Melissa Snow, our wordsmith Copywriter; and Kieren Williams, our YouTube-savvy Paid Search Specialist.

Digital Account Manager, Lois Freail

Lois joined the SOZO team back in November 2023 as our designated Digital Account Manager. She is the main point of contact for our digital marketing clients and is responsible for getting “stuff” done; essentially, she’s the glue that holds everything together!

Lois’ first agency experience began as Head of Social, where she worked with the founder to build the agency from the ground up. It was an ‘all hands on deck’ approach which required working closely with clients to understand their marketing requirements and creating strategies to scale their business growth. The agency grew rapidly and soon they were working with high-profile clients across various industries including fashion, beauty, interiors and even HVAC!

Lois is an advocate for clients within SOZO. She understands their pain points and builds innovative multi-channel digital marketing strategies to help them achieve their goals. Her experience within marketing across multiple industries offers value that can’t always be found in-house; coupled with a commercial focus that ensures everything we do as an agency is driven with ROI in mind.

When she’s not working, Lois enjoys getting out and about with family and friends, exploring the UK coastline and learning new crafting skills. More often than not, she’ll be found with a chilled glass of wine in hand!

Senior Project Manager, Reece Cropley

Reece joined SOZO as Senior Project Manager in October 2023. He is responsible for overseeing the project management team and ensuring that all website builds hit agreed deadlines. Without him, we wouldn’t be able to consistently deliver award-winning websites for our clients.

Reece began his professional journey working through different roles at multiple agencies. In his early years as a website developer, Reece was responsible for working on multiple website projects at any one time, as well as improving clients’ SEO for SERPs. He then transitioned to project management, which allowed him to leverage his technical background to better manage and execute projects – from small brochure websites for local businesses, all the way through to global custom ecommerce websites. He is highly skilled in using a wide variety of software including WordPress, Shopify, Magento and custom proprietary CMS.

Reece helps to constantly monitor and improve our processes at SOZO, whilst ensuring that all website design projects are delivered on time and within budget. He is also heavily involved in client-facing activities; communicating project progress and ensuring satisfaction at every stage of the website build.

Outside of work, Reece enjoys spending time with his family and running around after his young five-year-old son, who is a real ball of energy!

Copywriter, Melissa Snow

Melissa joined SOZO in March 2024 as the newest member of our copywriting team. The department was formed just last year but has grown dramatically, so Melissa was brought in to help us grow our exciting range of content creation services.

Melissa joined a start-up marketing agency as a Copywriter back in 2019, serving a number of B2B and B2C clients in various industries, including engineering & manufacturing, finance & accounting, recruitment and more. However, when COVID-19 hit, the agency was forced to close. The UK’s tourism industry was booming due to various lockdown restrictions, and Melissa soon began freelancing for a number of clients in the space. She helped clients completely turn around their marketing to meet this unprecedented demand, producing website copy, blog content, social media posts and more.

By the start of 2024, Melissa craved a career change. Working solo all day every day can get very lonely, and she longed to work in a dynamic agency environment again. Cue SOZO…

Melissa helps to produce high quality copy for a wide variety of mediums here at SOZO. With a strong background in creating compelling content for Instagram and Facebook, Melissa is particularly keen to help grow SOZO’s organic social media offering to our clients.

In her spare time, Melissa enjoys reading Crime Fiction novels (she always has a book on the go!) and going for long walks in the countryside with her partner and beautiful dog Bella.

Paid Search Specialist, Kieren Williams

Kieren is the newest member of the SOZO family, having joined in June 2024 as a Paid Search Specialist. He is responsible for implementing intelligent paid search strategies, as well as developing our YouTube marketing offering. If you hear us talking about YouTube marketing in the future, Kieren’s the go-to guy!

Kieren has a wealth of experience in video marketing, specifically YouTube, having joined us from a central London agency. He began his career as a Paid Video Account Executive, before progressing to YouTube Growth Manager. He worked with a variety of clients from luxury watches to recruitment agencies, handling channel growth, account management, video propositions and AI-led ad formats. He believes that YouTube is a fantastic channel to support long term growth, but communicating that to clients, especially when paid search is their primary revenue driver, has always been difficult. This is where he found SOZO!

Throughout his role as Paid Search Specialist, Kieren will enable us to deliver a more tailored, cross channel approach to clients. He’s really looking forward to helping hungry businesses scale and grow…

Outside of work, Kieren confesses that he spends an unhealthy amount of time on YouTube, but that’s primarily for watching sport! When he’s not watching videos, you’ll find Kieren training for a 2025 open water swim.

Interested in finding out more about our talented team and how we can help your business succeed in today’s ever-changing digital landscape? Well, say hello then!