Marketing strategy for an ecommerce business

Developing a comprehensive marketing strategy for an ecommerce business involves several key components to effectively reach and engage with the target audience. Here’s a infographic to show you all of the main marketing tools to help promote your ecommerce business.

As with all marketing, a lot depends on the budget you have. If you have a large budget then you could try all of the above but even then you need to have a carefully planned strategy to get the best out of each channel. It is vital that each channel is part of an overall marketing strategy which is consistent and clearly thought out.

If your budget is tight then it is imperative you choose the right channel and the one which will deliver the most ROI. Also with smaller budgets there is less scope for risky marketing, so you would tend to lean towards safer, tried and tested marketing methods such as SEO or PPC.

We can help you devise marketing plans and digital strategies for your ecommerce business. Please contact Shaun to arrange an initial meeting >