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The importance of branding

For too many companies, ‘branding’ means creating a logo. They get a new logo designed and think, 'job done'. But branding means so much more than this.

Branding covers all of your communication to the outside world from business cards and stationery to signage, clothing and all of your marketing.

With so many marketing channels nowadays, it is extremely important to present your brand consistently, ie., colour palettes, fonts, tone of voice, imagery, and so on.

When we create a new brand for a client, we produce a strict set of brand guidelines to help clients achieve this level of consistency.

Why is branding so important? It’s important that your customers get a clear and consistent message as to who you are and what you stand for.

For more information about our branding services please contact Shaun on 01242 511912.

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If you’re looking for a digital agency to become your long-term partner to help your business succeed online then we'd love to hear from you. Whether it's branding, websites, ecommerce or SEO, we have the experience to get it right.

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