For too many companies, ‘branding’ means creating a logo. They get a new logo designed and think, 'job done'. But branding means so much more than this.

For too many companies, ‘branding’ means commissioning a shiny new logo from a branding agency – then sitting back and thinking, ‘job done’. But branding means so much more than that. The fact is, it covers all of your communication to the outside world, from business cards and stationery to signage, clothing and all of your marketing.

As a leading brand agency, SOZO understands the power of effective branding – and has helped over 300 clients to stronger reputations and better sales. Here’s a few good reasons why branding is so important.

A clear message in a chaotic world

With so many marketing channels out there now, it’s important to present your brand consistently – or you’ll risk creating confusion and sending out a muddled message to prospective customers. At SOZO, our branding design experts go to work, unifying everything from colour palettes and fonts, to the tone of voice and imagery. It’s all backed up by a strict set of brand guidelines that ensure everyone in your company is on the same page.

Standing out from the competition

When you visit SOZO’s design studio in Cheltenham or London, our first step is sit down with you for an in-depth briefing session, taking the time to find out exactly what makes your company tick. It’s a vital part of the branding process because it lets us get to the bottom of your individuality – and how we can channel that to help you stand out from the pack. Nobody needs another same-old company – but there’s always room for another one-off.

Building trust on both sides

When a company brands itself successfully – and backs that up with quality products and services – it builds trust with customers and other players in the industry, opening doors, boosting reputation and making other companies want to do business. Effective branding even flows into the hiring process – with staff willing to work for less if they believe in a company – and the reverse is also true, with firms paying 10% more per hire if they have a negative brand. No wonder clients of SOZO’s feel the wind in their sails!

Stronger sales and an improved reputation

Some people might think of branding as airy-fairy, but recent statistics reveal that companies with an authentic and ethical brand story – that is, your firm’s core values and culture – outperform the stock market by 134%. On the flip side, you can’t ignore the costs of bad branding: just consider the companies that have strayed off-brand and tarnished their reputations during the COVID-19 crisis and Black Lives Matter movement.

Successful branding can be a challenge, but as a leading brand agency in Cheltenham, SOZO can help you unlock all of these benefits and more. Call us on 01242 511912 or email info@sozodesign.co.uk

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