How to market your business on YouTube

YouTube now reaches over 2.7 billion users a month, yet many businesses still overlook it in their paid marketing strategy, mistakenly believing it is just a brand awareness tool.

At SOZO, we use paid YouTube ads to deliver real performance results. It works a lot like TV advertising, but with laser-focused targeting and full-funnel optimisation.

Whether your goal is brand awareness, lead generation, or conversions, in this video, our YouTube expert Kieren explains how YouTube can do it all if used strategically.

Why YouTube works:

1. It builds long-term brand equity and customer loyalty
2. It integrates seamlessly with your Google Ads strategy
3. It supports top, middle, and bottom-funnel campaigns with versatile video formats and advertising options

What We Offer: 

• A full-funnel YouTube ad strategy tailored to your business
• Creative guidance and best practices for high-performing videos
• Precise targeting and persona-based segmentation
• Clear measurement frameworks, including brand lift and halo effect tracking

Success on YouTube means:

• Lower CPAs across channels
• Higher conversion rates from remarketing
• Increases in branded search traffic

With the right content, goals, and measurement strategy in place, we can show you how YouTube can become one of your most powerful sales tools.

You can read our blog on YouTube advertising here, or if you are ready to take YouTube seriously? Let’s talk.