Transcript from video:
Google Adwords is a quick and easy way to get your website to the top of Google for any keyword you want. If setup badly, you can waste a lot of money. However a well targeted campaign can be more effective than traditional forms of marketing.
Adwords is great for getting an initial boost of traffic to your website. It lets you choose which keywords you target, how you appear on Google, and which page the user gets taken to on your website.
You can also target specifically by day, time, country, and more! You are only charged per click, so any keywords that don’t bring traffic to your website won’t cost you a penny!
It’s also a great research and monitoring tool, allowing you to see which keywords have provided traffic to your website, and which have led to conversions.
Unlike the Google natural listings, Adwords is instant, allowing both the keywords you are targeting and your advert on Google to be refined and tweaked with ease.
Though it’s a great research tool, and can bring in an initial boost of traffic to your website, it can be expensive! This is where the natural listings come into play. Though it takes time, effort, and lot of refinement to become well positioned in the Google natural listings, you don’t get charged per click!
As part of our SOZO SEO Service, we encourage Google Adwords initially (and for whenever you wish to bring a boost of traffic to your website), however over time we aim to get your website positioned high in the Google natural listings for the keywords most relevant to your website. This way, your website relies less on Adwords as it becomes more established in the natural listings.