There is an overwhelming amount of in-depth advice and articles online about how to improve the SEO of your website. Here, I quite simply list my top 5 "tried-and-tested-in-a-nutshell" techniques for improving SEO!

Transcript from video:

1. Carry out extensive keyword research – target keywords that are most relevant to your business, and that provide reasonable traffic
2. Keyword presence – once you have your list of keywords, incorporate these keywords where appropriate into your copy
3. Balance keyword density and readability – make sure your website copy is keyword friendly without comprising the message you want to get across
4. Aim to build credible links into your website – social media and links with other websites related to your industry are great avenues to attract links back to your website
5. Prioritise your content – think about what the most important pages are on your website, and ensure both your audience and Google can find them with ease!