Do your research
Some businesses put off finding a branding agency until an urgent need arises – a new website, for example – then make the wrong call under time pressure. It’s much better to plan ahead. Brainstorm the brands you admire and find out which branding agency they worked with. Ask colleagues and peers for recommendations. And remember: it doesn’t matter if you fall for a branding agency that’s not on home turf. As a leading branding agency in Cheltenham, SOZO is always happy to meet face-to-face, but we can also provide all our branding services
Once you’ve drawn up a shortlist of branding agencies, it’s wise to dig deeper into the candidates. You can get a good measure of a branding agency from their online presence, so start by checking out their website and social channels, getting a feel for their personality and culture. You should be looking out for signs that they’re original, contemporary, have an in-house design team with a passion for branding.
Start the conversation
A good branding agency will welcome a casual enquiry, even if it doesn’t lead to paid work. Get in touch with your preferred branding agencies and size them up, asking for examples of branding they’ve developed for related clients, including testimonials and ROI. Weigh up their cost projections, and consider whether you personally click with the team. Costs will vary a lot but try to not to base your decision on price as it could be false economy in the long run to choose the wrong branding agency.
One size doesn’t fit all
If a branding agency tries to rush you through the process, it’s not the one for you. A credible branding agency should take the time to understand your business’s unique challenges, ambitions and customers, not to mention your wider sector, where you currently stand in it, and where you want to be. As one of the most respected branding agency in Cheltenham, SOZO approaches each new client as an individual. During an in-depth briefing session, our team will get under the skin of your business, discover what makes you unique – and devise creative ways we can showcase that to the world.
Develop a brand strategy
A cool logo and head-turning website are important, but they’re just two strands of a bigger picture. Your brand is how your business is seen by the wider world, and it should flow through everything from advertising to social channels. So it’s vital to choose a branding agency that goes beyond visuals, helping you develop an authentic and actionable brand strategy that works today and evolves alongside your business. As champions of branding in the UK and beyond, SOZO has developed the look, feel, spirit and ethos of over 300 brands since 2000. Maybe you’ll be next?
SOZO is a leading web design and branding agency in Cheltenham. To discover how we can help with your branding, call us on 01242 511912 or email email@example.com.