website of the day honarable mention

the whisky exchange

SEO 
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The Whisky Exchange - Cheltenham Web Design Project for Desktop

The Whisky Exchange had a website that was already performing very well in search engines but needed our outside view to enhance their Google organic listings.

They have a very good in-house team of developers and content writers but lacked the specialist SEO knowledge that we could provide.

The client has benefited from having SOZO give them a fresh perspective on their digital marketing strategy. Sometimes an in-house team can get set in they ways or unwilling to try new ideas. With our outside unbiased view, they were very open to our suggestions and we have worked closely with them on improving both their organic SEO, Google Adwords and their blog writing which have all led to substantial improvements in terms of engagement and Google rankings.

We also enhanced their Google Adwords PPC campaigns to improve their ROI and trial some new campaign ideas.

Here are some of the improvements we have helped them to achieve so far:

- 41% increase in total website traffic
- 16% increase in total sales
- 64% increase in organic search traffic
- 18% improvement in order conversion rate from paid search

SOZO continue to work alongside The Whisky Exchange to advise and consult on their SEO and digital marketing.

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The Whisky Exchange - Cheltenham Web Design Project
Partnering with SOZO has proved extremely valuable in helping us to 'join up the dots' when it comes to our SEO, PPC and wider online marketing initiatives. Their blend of expertise, analysis and professionalism is spot-on. Having access to informative fortnightly reports and quarterly face-to-face debriefs (as well as responsive day-to-day contact) is really paying dividends, not only in terms of enhancing our in-house team's skills and knowledge base, but also in providing insights to help fine-tune our digital strategy's ongoing evolution. Thoroughly recommended.
Patrick Lodge   The Whisky Exchange

the results

  • 160 % Increase in organic search traffic

  • 32 % increase in total revenue

  • 4600 Top 3 Google organic rankings