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Innovation Plus - Cheltenham Web Design Project for Desktop
Innovation Plus - Cheltenham Web Design Project for Mobile

Bespoke WordPress brochure website with price comparison calculator.

We started, as we usually do, by looking at the brand. Their previous logo and identity looked dated so we refreshed their overall branding with a new logo and vibrant palette of colours. 

Next, we designed a new website. This project was a challenge from a design point of view as it's hard to make tax credits look sexy! However, we used illustrations, animations and bold infographics to make the website visually interesting and engage the user.

A big part of the project was to design and build a price comparison calculator to determine the amount of tax rebate a client could claim. We have a lot of experience in building price comparison sites which we applied to this project to increase conversion rates.

SEO was also very important to the client. We carried out extensive keyword research and then advised them on how to improve their content to be more focussed towards their target keywords. This alongside our code based SEO has resulted in marked improvements in their Google ranking.

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Innovation Plus - Cheltenham Web Design Project
Great team, very helpful and skilled both technically and creatively.
Asaf   Innovation Plus