Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# SOZO: SOZO Design is a Cheltenham-based, B Corp-certified digital marketing growth agency for purpose-led brands that has spent 25 years creating brands, designing websites, and delivering sustainable growth for clients, with 550+ websites designed, 100+ brands created, and 70+ Google 5-star reviews to date. With offices in Cheltenham, London, Cape Town, South Africa, and India.  Its offering is built around three pillars: Create (branding, sustainable Shopify and WordPress websites, custom AI agents, and design), Grow (marketing strategy, organic search/SEO, AI search optimisation, performance marketing, and email marketing), and Convert (behaviour analysis, landing page optimisation, and conversion rate optimisation) — all packaged into a "360 Digital Growth Package" measured on actual sales growth rather than vanity metrics. SOZO's sustainability credentials extend beyond B Corp status to winning "Best Sustainable Web Design" at the 2025 w3 Awards for its low-carbon, eco-friendly web design approach. Its client base spans purpose-led brands and larger names across sectors including Cotswold Collections, Piercefield Oliver, JRP Solutions, Tri-Tech 3D, Cadspec, Premiere Healthcare, Aeroseal UK, Henry Bonas, TDI Sustainability, Water's Edge at Ewen, Hackstons, Beet It, Just Fabrics, Playtonic, Energy PR, and Vanessa Arbuthnott Fabrics, among others.

## Sitemaps
[XML Sitemap](https://sozodesign.co.uk/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What does AI say about your business? (and why it matters)](https://sozodesign.co.uk/learn/what-ai-says-about-your-business/)
- [The internet generates more CO₂ than air travel-make your website part of the solution](https://sozodesign.co.uk/learn/reduce-internet-carbon-footprint-with-sustainable-web-design/): The internet generates more CO₂ than air travel. Most businesses that care about their environmental impact have looked at their energy supplier, travel arrangements and supply chains Very few have looked at their website. SOZO Founder, Shaun Uthup, explains how to measure your website's carbon output, what tools are worth using, what the numbers mean, and what you can do to reduce your digital carbon footprint with a more sustainable website design.
- [SOZO takes on global tech giants in the prestigious UK Green Business Awards](https://sozodesign.co.uk/learn/sozo-shortlisted-in-green-business-awards/): SOZO’s 'eco-mode' a low carbon website design feature has been shortlisted in the IT Project of the Year at the Green Business Awards, held during London Climate Action Week.
- [AI is already shopping for your customers. Is your brand ready for agentic commerce?](https://sozodesign.co.uk/learn/ai-shopping-agentic-commerce/): Google's latest announcement means that the shopping journey is moving off your website. Not as a future scenario to plan for as something that is already happening, right now, across platforms your customers use every day
- [The internet has a trust problem. We’ve got the answer.](https://sozodesign.co.uk/learn/the-internet-has-a-trust-problem-weve-got-the-answer/): SOZO’s in-house copywriter, Melissa Snow, on how to help your brand stay afloat in a sea of AI slop.
- [Google announces Universal Cart. Here’s what eCommerce brands need to know.](https://sozodesign.co.uk/learn/google-announces-universal-cart/): Google's latest announcement means that the shopping journey is moving off your website. Not as a future scenario to plan for as something that is already happening, right now, across platforms your customers use every day
- [Why Your eCommerce Business Is Stuck Between £1m and £3m And How to Break Through](https://sozodesign.co.uk/learn/when-its-time-for-an-ecommerce-agency-to-support-growth/): There is often a moment at some point in their journey, when an eCommerce business owner realises they are trapped. The structure the business needed at the start isn't the one it needs now and it is a constraint. Here's how to break free
- [What is entity disambiguation in SEO and why does it matter?](https://sozodesign.co.uk/learn/what-is-entity-disambiguation-in-seo/): When it comes to winning your share of autonomous shoppers, the clarity and context of your content is vital. Here's why entity disambiguation should be a key element of your SEO strategy.
- [The dangers of AI-written website content](https://sozodesign.co.uk/learn/the-dangers-of-ai-website-content/)
- [Conversion rate optimisation as an operating system](https://sozodesign.co.uk/learn/conversion-rate-optimisation-as-an-operating-system/): Conversion rates matter, so they shouldn't be left to chance or only become a focus once a year. Our head of eCommerce Mark outlines why you should have an entire operating system dedicated to CRO
- [AI Search and Agentic Commerce: Are You Prepared?](https://sozodesign.co.uk/learn/prepare-for-ai-search-agentic-commerce/): Discover how AI search optimisation and agentic commerce will change how your customers engage with your brand and ultimately how and where they actually shop your products.
- [How Moving to Shopify Can Increase Your Conversion Rate and Average Order Value: An Evidence-Based Guide](https://sozodesign.co.uk/learn/shopify-migration-how-it-can-improve-ecommerce-conversion-rate-and-average-order-value/)
- [Agentic Commerce: What eCommerce Brands Need to Understand](https://sozodesign.co.uk/learn/agentic-commerce-what-ecommerce-brands-need-to-know/): Agentic commerce represents the latest evolution in online shopping. AI systems not only search and recommend products, they can now search, select, apply discounts and transact on behalf of buyers, all in the same conversation. Here's what this means for eCommerce merchants.
- [How AI Search Optimisation Can Supercharge Your eCommerce Growth](https://sozodesign.co.uk/learn/how-ai-search-optimisation-can-supercharge-growth/): Discover how AI and AI search Optimisation can supercharge your eCommerce growth, not just by driving traffic, but by aligning your strategy with how customers actually shop.
- [The rise of AI-driven personalisation in an eCommerce buying cycle](https://sozodesign.co.uk/learn/the-rise-of-ai-driven-personalisation-in-ecommerce/): AI-driven personalisation is reshaping every stage of the eCommerce buying journey. This blog is about how best to harness this new power
- [AI Search for Shopify: Technical Fixes to Accelerate Your AI Visibility in 2026](https://sozodesign.co.uk/learn/shopify-ai-search-technical-fixes-to-boost-visibility/): This guide explains what a comprehensive AIO audit looks like in 2026, why technical SEO carries even more weight in AI-led discovery, and the specific fixes that can move the needle.
- [Shopify SEO and Paid Media Best Practices for 2026: Driving Traffic to Your Online Store](https://sozodesign.co.uk/learn/shopify-seo-and-ppc-best-practices-for-2026/): As the buyer journey becomes more complicated, the most effective eCommerce strategies in 2026 will be from brands that recognise that SEO and paid media are complementary; they complete, not compete.
- [Why human-centric marketing wins in a AI age](https://sozodesign.co.uk/learn/why-human-centric-marketing-wins-in-a-ai-age/): The most successful brands of the future will be those who master the balance between human-led thinking and tech-enabled execution. Technology will win reach, but humanity will create conversions and it is within these relationships where commercial growth, customer retention and advocacy are built.
- [Core Web Vitals: Boost eCommerce Performance for Better SEO](https://sozodesign.co.uk/learn/optimise-core-web-vitals-for-better-seo/): Speed is no longer just a technical metric, it’s a competitive advantage. E-commerce brands that invest in Core Web Vitals optimisation benefit from stronger search rankings, improved user satisfaction and higher conversion rates.
- [Black Friday success: from discounts to strategy](https://sozodesign.co.uk/learn/black-friday-from-discounts-to-strategy/): Our work for Black Friday showed that when brands combine smarter planning with deeper audience understanding, better creative, stronger email journeys and broader new-customer reach, they don’t just survive BFCM, they achieve profitable, sustainable growth.
- [Migrating from Magento to Shopify: common mistakes and how to avoid them](https://sozodesign.co.uk/learn/migrating-magento-to-shopify-common-pitfalls-to-avoid/): Migrating your eCommerce store from Magento to Shopify can be exciting. It’s a chance to modernise, streamline and prepare for growth. But, it’s also a complex process with many moving parts, meaning unexpected challenges arise and things can go wrong and become costly mistakes.
- [How Sustainable Web Design can Reduce Your Digital Carbon Footprint](https://sozodesign.co.uk/learn/how-to-reduce-your-digital-carbon-footprint/): As on-line activity reaches record levels, this article explores what really drives digital emissions, how sustainable web design can reduce your website’s carbon footprint, and how innovations like Green Hosting and SOZO's Eco Mode can make your digital presence significantly more sustainable.
- [How a Branding Agency Can Elevate Your eCommerce Business](https://sozodesign.co.uk/learn/how-a-branding-agency-can-elevate-your-ecommerce-business/): With thousands of DTC brands launching every month, each fighting for the same clicks, the challenge isn’t just “How to get found?” but “How to stand out, be remembered and turn browsers into lifelong customers?”
The answer lies in the intersection of three essentials: a strong brand, an exceptional website, and integrated marketing.
- [How To Use AI Search Optimisation to Double Conversions for Black Friday 2025](https://sozodesign.co.uk/learn/ai-search-optimisation-double-black-friday-conversions/): Black Friday will once again be a landmark event for eCommerce brands with sales expected to soar beyond last year's record-breaking $10.8 billion in the U.S. alone. Successful brands will use AI-driven strategies that not only attract the right traffic but also engage visitors and convert prospects into loyal customers.
- [Migrating from Magento to Shopify – A Definitive Guide](https://sozodesign.co.uk/learn/migrating-from-magento-to-shopify-a-definitive-guide/): Migrating your eCommerce store away from Magento to Shopfiy is a big decision. This guide walks you through the Magento to Shopify migration process, highlighting the benefits, pitfalls and how to use AI optimisation tools on Shopify to grow your store post-migration.
- [SOZO Wins Global Award for Best Sustainable Web Design](https://sozodesign.co.uk/learn/sustainable-web-design-award/): SOZO has been awarded the “Best Sustainable Web Design” category at the 2025 w3 Awards, a global celebration of creativity and innovation in digital design. Founder Shaun reflects on what this means to SOZO
- [How Digital Marketing Can Help Your Business Grow](https://sozodesign.co.uk/learn/how-digital-marketing-can-help-your-business-grow/): Digital marketing is a true driver of growth. From websites, to SEO, to email and social media to new AIO services, marketing works best when all channels are aligned.
In this blog, Marketing Director Joseph, outlines what 360 Digital Marketing is and why businesses need this full service approach.
- [How to Maximise Your eCommerce Sales During Peak Season: a Black Friday Playbook](https://sozodesign.co.uk/learn/maximise-ecommerce-sales-black-friday-playbook/): Whenever your peak sales period falls, the preparation required is the same. Brands that succeed don’t simply slash prices and hope for the best, they plan, test, and execute with precision. This guide outlines the essential steps every ecommerce business should take to maximise sales, profitability, and long-term customer value during their busiest seasons.
- [What Should an AI Search Agency Offer Your Business?](https://sozodesign.co.uk/learn/what-does-an-ai-search-agency-do/): An AI Search agency helps businesses adapt and thrive in the AI-first landscape, across platforms like Google's AI Overviews, ChatGPT, Gemini.
In this blog, Marketing Director Joseph, outlines what businesses should expect from an AIO agency, and how to choose the right AI partner.
- [How to Optimise Your Shopify Store for AI](https://sozodesign.co.uk/learn/optimise-your-shopify-store-for-ai/): AI is reshaping the buyer funnel. Discover how successful eCommerce brands use AI and SEO to transform the buyer journey, from click to conversion and beyond
- [AI Search Optimisation: The New SEO for eCommerce](https://sozodesign.co.uk/learn/ai-optimisation-the-new-seo-for-ecommerce/): Traditionally, SEO was the cornerstone of brand visibility; ranking highly on Google was the primary way to win new customers. But the landscape has shifted dramatically and AI-powered tools are increasingly the first-and sometimes last- stop for product research. This is why brands need to build on SEO foundations with new AI Optimisation
- [What’s the Average Bounce Rate for eCommerce websites?](https://sozodesign.co.uk/learn/whats-the-average-bounce-rate-for-ecommerce-websites/): Bounce rates are a key indicator for eCommerce success. Attracting traffic can be expensive, but is only half the battle; the real measure of success lies in what happens after someone lands on your site.
- [From Click to Conversion: How AI Optimises Every Stage of the eCommerce Funnel](https://sozodesign.co.uk/learn/from-click-to-conversion-how-ai-optimises-the-ecommerce-funnel/): AI is reshaping the buyer funnel. Discover how successful eCommerce brands use AI and SEO to transform the buyer journey, from click to conversion and beyond
- [Is Your Website AI Ready? How to Optimise for the Future of Search](https://sozodesign.co.uk/learn/is-your-website-ai-ready-how-to-optimise-for-the-future-of-search/): In an evolving search landscape, traditional SEO practices remain vital but aren't enough to remain visible in AI-driven LLMs. This blog outlines how to make your website searchable, trusted and ultimately recommended with new AIO techniques.
- [How to Scale Your DTC Brand with a Custom Shopify Store](https://sozodesign.co.uk/learn/scale-dtc-brand-with-a-custom-shopify-store/): Shopify is purpose-built for ambitious D2C brands. Scalable, flexible, and packed with powerful tools. Read how its customisable design, advanced analytics, and enterprise-level performance gives your brand the competitive edge to grow faster, stand out, and scale without limits.
- [Beyond ROAS: How eCommerce Brands Can Drive Long-Term ROI Through Smarter Paid Media](https://sozodesign.co.uk/learn/beyond-roas-how-to-drive-roi-through-smarter-paid-media-strategies/): Customer acquisition is expensive, messy, and often misunderstood. For brands that rely heavily on paid media, the traditional approach of measuring success by Return on Ad Spend (ROAS) is no longer sufficient.
It’s time to go beyond ROAS. We will show you how.
- [25 years of reinvention: from a barn to B Corp – the story of a digital agency](https://sozodesign.co.uk/learn/25-years-anniversary/): For 25 years, SOZO has evolved with the times. From the early days of simple websites to today's immersive AI-powered digital experiences, we've also championed sustainable growth, embracing B Corp principles and consistent innovation every step of the way.
- [How to Write AI-Friendly Content for Better Search Visibility](https://sozodesign.co.uk/learn/how-to-write-ai-optimised-copy/): As search behaviour shifts rapidly from traditional engines like Google to conversational AI tools like ChatGPT, Google Gemini, and Perplexity, brands must adapt or risk being left behind.
Our new AI Optimisation (AIO) service, unlocks a new era in digital visibility that goes far beyond conventional SEO tactics.
- [AIO vs SEO: What’s the Difference and Why Your Brand Needs Both](https://sozodesign.co.uk/learn/aio-vs-seo-whats-the-difference/): As search behaviour shifts rapidly from traditional engines like Google to conversational AI tools like ChatGPT, Google Gemini, and Perplexity, brands must adapt or risk being left behind.
Our new AI Optimisation (AIO) service, unlocks a new era in digital visibility that goes far beyond conventional SEO tactics.
- [Sustainable Web Design: How to Build an Eco-Friendly eCommerce Site](https://sozodesign.co.uk/learn/sustainable-web-design-eco-friendly-ecommerce/): Sustainability isn’t just about how
or where you make your products
or how you package them - your
website has an environmental
impact too. We can show you how to reduce your carbon footprint and see better performance.
- [How to use AI to optimise your buyer journey](https://sozodesign.co.uk/learn/how-to-use-ai-to-optimise-your-buyer-journey/): Whether you're new to AI or looking to scale smarter, this blog, based on our webinar, shares practical, real-world strategies to help you grow faster, smarter.
- [How to build an eco-friendly website](https://sozodesign.co.uk/learn/how-to-build-an-eco-friendly-website/): Here's how you can design and develop an eco-friendly website that's better for the planet and better for your users.
- [Introducing our new eco mode: a greener way to use a website](https://sozodesign.co.uk/learn/sustainable-web-design-our-new-eco-mode/): We all know about the environmental impact of transport and manufacturing – but what about the internet?
- [How to Compete with Amazon: A Guide for Independent Ecommerce Stores](https://sozodesign.co.uk/learn/how-independent-ecommerce-brands-can-compete-with-amazon/): While global giants like Amazon dominate the ecommerce space, there’s a growing shift in consumer behaviour. Find out how independent retails can compete.
- [Google’s AI Overviews: How SME’s  Can Stay Visible in a Changing Search Landscape](https://sozodesign.co.uk/learn/googles-ai-overviews-how-to-stay-visible/): Google’s AI Overviews are here to stay. Read our blog on how SME’s can stay visible in a changing search landscape with SOZOs new AI Optimisation service
- [What BrightonSEO 2025 taught us about AI, user intent, and the future of search marketing](https://sozodesign.co.uk/learn/brightonseo-ai-user-intent-search-marketing/): In April, brightonSEO welcomed Search Marketers from around the globe. Here's what we learned about the latest trends in AI, user intent and the future of search marketing.
- [How to market your business on YouTube](https://sozodesign.co.uk/learn/how-to-market-your-business-on-youtube/): YouTube now has 2.7bn active users. With excellent targeting capabilities across such a wide audience, YouTube should be in your paid ads strategy.
- [AI Search Optimisation (AIO): The Future of Discovery](https://sozodesign.co.uk/learn/mastering-ai-optimisation-aio-the-future-of-search-marketing/): The landscape of search engine marketing (SEM) has experienced a seismic shift, driven by the rise of artificial intelligence. Optimising your content for AI search is vital if you want to remain visible
- [Sustainable eCommerce: How green credentials can supercharge on-line sales](https://sozodesign.co.uk/learn/sustainable-ecommerce-why-green-credentials-can-supercharge-ecommerce-sales/): Shaun talks about why green credentials can supercharge ecommerce sales
- [How to Stand Out Online: 3 Essential Elements for eCommerce Success](https://sozodesign.co.uk/learn/how-to-stand-out-online-for-ecommerce-success/): Shaun talks about how the digital landscape has changed and gives 3 essential tips to increase your sales.
- [The importance of brand strategy and getting it right](https://sozodesign.co.uk/learn/the-importance-of-brand-strategy/)
- [The Copycat Chronicles: Is YouTube losing its edge?](https://sozodesign.co.uk/learn/is-youtube-losing-its-edge/)
- [Custom web design vs Templated websites](https://sozodesign.co.uk/learn/comparing-easy-builder-website-tools-with-custom-website-design/): Easy-builder website tools are seemingly everywhere online, but are they the right solution for an ambitious business?
- [How to supercharge your eCommerce business growth](https://sozodesign.co.uk/learn/how-to-supercharge-your-ecommerce-business-growth/): Our head of eCommerce Mark outlines steps that all businesses trying to scale on line should consider.
- [SOZO is a B CORP.](https://sozodesign.co.uk/learn/we-have-a-big-announcement/): Everything we do here at SOZO is designed to have a positive impact. From our design work to low carbon websites, we believe you don't have to be beige to be green! Becoming a B CORP aligns with our ethos as we strive to be as ethical as possible.
- [The evolution of marketing: how AI optimisation is redefining SEO & digital marketing](https://sozodesign.co.uk/learn/how-ai-is-redefining-seo-and-digital-marketing/)
- [A New Era of Search: Preparing for the global rollout of Google’s AI Overviews (formerly SGE)](https://sozodesign.co.uk/learn/preparing-for-the-global-rollout-of-google-ai-overviews-sge/)
- [Human vs Machine: Google’s March 2024 update highlights why you can’t rely on AI generated content alone](https://sozodesign.co.uk/learn/google-march-2024-update-highlights-why-you-cant-rely-on-ai-content-alone/)
- [Why creating a strong digital marketing strategy is key to success](https://sozodesign.co.uk/learn/why-creating-a-strong-digital-marketing-strategy-is-key/)
- [Unlocking Social Success: How to choose the right social media platform](https://sozodesign.co.uk/learn/choosing-the-right-social-media-platform/): Mark talks about the differences between the main social media platforms and the importance of choosing the right one for you.
- [Beware of online scam using the SOZO Design name and reputation](https://sozodesign.co.uk/learn/beware-scammers-using-the-sozo-design-name-and-reputation/)
- [Navigating the Future: How AI Search is Transforming SEO for SMEs](https://sozodesign.co.uk/learn/how-ai-is-transforming-seo-for-smes/): AI search is reshaping how customers discover and engage with brands, and for SMEs, the rules of SEO are changing fast.
Read our guide.
- [Unlock Global Success with International SEO for Ecommerce](https://sozodesign.co.uk/learn/unlock-global-success-with-international-seo-for-ecommerce/)
- [5 ways a Magento website could help grow your business](https://sozodesign.co.uk/learn/5-ways-a-magento-website-could-help-grow-your-business/): There are many different ecommerce platforms out there, but there are good reasons why Magento is so popular and why choosing it for yours could make future growth a whole lot easier.
- [AI: How to revolutionise your content creation whilst keeping the human touch](https://sozodesign.co.uk/learn/ai-how-to-revolutionise-your-content-creation-whilst-keeping-the-human-touch/)
- [What does a branding agency do?](https://sozodesign.co.uk/learn/what-does-a-branding-agency-do/)
- [Why ‘lifetime value’ trumps ‘first sale’ for your ecommerce business](https://sozodesign.co.uk/learn/lifetime-value-trumps-first-sale-ecommerce-web-design-agency-advice/)
- [The SOZO Guide to reducing your digital carbon footprint](https://sozodesign.co.uk/learn/the-sozo-guide-to-reducing-your-digital-carbon-footprint/)
- [Meet SOZO’s new team members](https://sozodesign.co.uk/learn/meet-sozos-new-team-members/)
- [Making your business more sustainable, one email at a time](https://sozodesign.co.uk/learn/making-your-business-more-sustainable-one-email-at-a-time/)
- [How to Scale a Digital Agency of the Future: 9 essential tips + an interview with SOZO’s founder](https://sozodesign.co.uk/learn/scale-a-digital-agency-of-the-future/): Shaun talks about how to Scale a Digital Agency of the Future.
- [Which programming language is the greenest?](https://sozodesign.co.uk/learn/which-programming-language-is-the-greenest/)
- [Our full service digital agency is expanding](https://sozodesign.co.uk/learn/our-full-service-digital-agency-is-expanding/)
- [What does the green web mean for businesses?](https://sozodesign.co.uk/learn/what-does-the-green-web-mean-for-businesses/)
- [Green Business and the Triple Bottom Line](https://sozodesign.co.uk/learn/green-business-and-the-triple-bottom-line/)
- [How to Protect Your Business From Hackers using Cyber Security](https://sozodesign.co.uk/learn/how-to-protect-your-business-from-hackers-6-cyber-security-tips/)
- [Navigating the Economic Downturn: A Survival Guide for Ecommerce Retailers](https://sozodesign.co.uk/learn/navigating-the-economic-downturn-a-survival-guide-for-ecommerce-retailers/)
- [How will Google’s Core Web Vitals (CWV) affect your site’s ranking?](https://sozodesign.co.uk/learn/seo-agency-google-core-web-vitals/)
- [How SOZO embraced sustainability as a core brand value](https://sozodesign.co.uk/learn/a-forest-for-every-website-how-sozo-became-a-carbon-positive-workforce/)
- [Designing a more sustainable internet](https://sozodesign.co.uk/learn/designing-a-more-simple-sustainable-internet/)
- [How eco friendly web design and green hosting is saving the planet (one click at a time)](https://sozodesign.co.uk/learn/how-eco-friendly-web-design-and-green-hosting-is-saving-the-planet-one-click-at-a-time/)
- [SOZO wins w3 GOLD Award](https://sozodesign.co.uk/learn/sozo-wins-w3-gold-award/)
- [Magento vs WooCommerce Comparison: which platform is right for you?](https://sozodesign.co.uk/learn/magento-vs-woocommerce-web-design-agency/)
- [Why choose the Magento Ecommerce Platform?](https://sozodesign.co.uk/learn/the-magento-ecommerce-platform/): Magento is the world's leading ecommerce platform. In terms of ecommerce functionality it has no real comparable.
- [What do ecommerce sites need to do Post Brexit?](https://sozodesign.co.uk/learn/what-do-ecommerce-sites-need-to-do-for-brexit-agency-advice/)
- [Top 10 ecommerce trends to help grow your online sales](https://sozodesign.co.uk/learn/ecommerce-in-2020-sozo-ecommerce-trends/): Earlier this year SOZO had the privilege of being asked to take part in UK Fast’s eCommerce Round Table at the eCommerce Expo in London.
- [Can you ride out business instability with a B2B ecommerce website](https://sozodesign.co.uk/learn/can-you-ride-out-business-instability-with-a-b2b-ecommerce-website/): The past 6 months of instability have proven to be a major hurdle for some businesses. Despite this, many of our ecommerce clients have thrived. Two decades of ecommerce design experience have enabled us to help our clients continue to grow, even in these uncertain times. In fact, some of our ecommerce clients have seen their online sales grow by as much as 244%!
- [Are you embracing omni-channel retail?](https://sozodesign.co.uk/learn/are-you-embracing-the-full-potential-of-omni-channel-retail/): Ecommerce is going through yet another revolution as people’s shopping habits become even more diverse, fragmented and multi-channel. Are you prepared for this new world?
- [What is branding?](https://sozodesign.co.uk/learn/what-is-branding/): As a leading branding agency in Cheltenham, the SOZO team often gets asked by clients what the term actually means. Our answer can be eye-opening. Branding means far more than a flashy logo or cutting-edge website (although both of these are core elements of branding).
- [What Google’s Page Experience Signal means for your website](https://sozodesign.co.uk/learn/what-googles-page-experience-signal-means-for-your-website/): There's no quick-win solution to getting to the top of Google Organically and staying there, but as a digital agency and SEO specialists, when Google announces new ranking signals, we pay attention and take note, and so should you.
- [How multi-channel attribution helps you see which channels are driving conversions](https://sozodesign.co.uk/learn/multi-channel-attribution-drive-conversions/): The cliché is that a consumer sees the ad, then buys the product.
- [Choosing the right branding agency](https://sozodesign.co.uk/learn/choosing-brand-agency/): Some businesses put off finding a branding agency until an urgent need arises – a new website, for example – then make the wrong call under time pressure. It’s much better to plan ahead. Brainstorm the brands you admire and find out which branding agency they worked with. Ask colleagues and peers for recommendations. And remember: it doesn’t matter if you fall for a branding agency that’s not on home turf. As a leading branding agency in Cheltenham, SOZO is always happy to meet face-to-face, but we can also provide all our branding services
- [Web Design Trends: How to Make Your Website Stand Out](https://sozodesign.co.uk/learn/web-design-trends-in-2020-how-to-make-your-website-stand-out/): Naturally, some technologies will come and go, whilst others will gain momentum and transform the way you do business online. Distinguishing one from the other is the key to staying ahead in a competitive digital world.
- [How to harness the power of AI to  grow your business online](https://sozodesign.co.uk/learn/how-to-harness-the-power-of-ai-to-grow-your-business-online/): AI is particularly useful in business and, specifically, digital marketing. Digital Marketing is a key component of building and growing a brand online, and combining it with AI can save you time and money, increasing your efficiency, productivity and, therefore, your profitability.
- [Boost your ecommerce conversion rate with CRO](https://sozodesign.co.uk/learn/boost-your-ecommerce-conversion-rate-with-cro/): As an ecommerce business you’re probably paying to drive traffic to your site in one form or another. Getting lots of traffic to your site is great for your brand, but high traffic alone isn’t enough to increase online revenue and build a sustainable business.
- [Top 10 web design trends](https://sozodesign.co.uk/learn/top-10-web-design-trends/): What will be the main trends and most exciting developments for web design over the next year?
- [What should your website’s conversion rate be?](https://sozodesign.co.uk/learn/what-should-your-website-rsquo-s-conversion-rate-be/): Not happy with your conversion rate? Here’s what you should do
- [What is the average bounce rate for an ecommerce website?](https://sozodesign.co.uk/learn/what-is-the-average-bounce-rate-for-an-ecommerce-website/): Whilst page views, unique visits and visit durations are all self-explanatory, bounce rates aren’t quite as clear-cut and invariably cause some confusion for ecommerce sites.
- [Mobile UX Trends and Techniques to Watch](https://sozodesign.co.uk/learn/mobile-ux-trends-and-techniques-to-watch-in-2018/): As a web design agency, one of our biggest challenges is keeping on top of the latest mobile user experience (UX) trends. Just like the technology that it’s consumed on, UX is constantly evolving
- [How to build a successful price comparison website](https://sozodesign.co.uk/learn/how-to-build-a-comparison-website/): SOZO's comparison website developers give the top tips for anyone interested in building a comparison website.

## Pages
- [Fraudulent emails targeting SOZO clients: what you need to know](https://sozodesign.co.uk/fraudulent-emails-targeting-sozo-clients-what-you-need-to-know/)
- [AI Search Visibility](https://sozodesign.co.uk/ai-search-visibility/)
- [Migrate your Magento store to Shopify with confidence without the stress and hassle](https://sozodesign.co.uk/migrate-your-magento-store-to-shopify/)
- [AI Enablement](https://sozodesign.co.uk/ai-enablement/)
- [Chat](https://sozodesign.co.uk/chat/)
- [Discovery Call](https://sozodesign.co.uk/discovery-call/)
- [Conversion Rate Optimisation](https://sozodesign.co.uk/conversion-rate-optimisation-service/)
- [Landing Page Optimisation](https://sozodesign.co.uk/landing-page-optimisation-service/)
- [Behaviour analysis](https://sozodesign.co.uk/behaviour-analysis/)
- [Professional services](https://sozodesign.co.uk/websites-and-digital-marketing-for-professional-services/)
- [Technology](https://sozodesign.co.uk/websites-and-digital-marketing-for-technology-and-saas-businesses/)
- [Design & manufacturing](https://sozodesign.co.uk/websites-digital-marketing-for-design-and-manufacturing/)
- [B Corps & sustainability](https://sozodesign.co.uk/sustainable-websites-for-bcorps-and-sustainability-brands/)
- [Magento to Shopify](https://sozodesign.co.uk/ecommerce/magento-to-shopify-migration/)
- [Ebooks](https://sozodesign.co.uk/learn/ebooks/)
- [Home, health and lifestyle](https://sozodesign.co.uk/shopify-ecommerce-websites-and-digital-marketing-for-home-health-and-lifestyle/)
- [AI Agents](https://sozodesign.co.uk/ai-agents/)
- [Showreel](https://sozodesign.co.uk/showreel/)
- [FAQs](https://sozodesign.co.uk/faqs/)
- [Cookie Policy](https://sozodesign.co.uk/legal/cookie-policy/)
- [AI Search Optimisation ](https://sozodesign.co.uk/marketing/ai-search/)
- [Content Creation](https://sozodesign.co.uk/marketing/content-creation/)
- [Newsletter Sign Up](https://sozodesign.co.uk/sign-up/)
- [Lead Generation](https://sozodesign.co.uk/websites/lead-generation/)
- [Brochure](https://sozodesign.co.uk/websites/brochure/)
- [Ecommerce](https://sozodesign.co.uk/websites/ecommerce-websites/)
- [B Corp](https://sozodesign.co.uk/b-corp/)
- [Email Marketing](https://sozodesign.co.uk/marketing/email-marketing/)
- [Social Media](https://sozodesign.co.uk/marketing/social-media/)
- [Performance marketing](https://sozodesign.co.uk/performance-marketing/)
- [SEO](https://sozodesign.co.uk/marketing/seo/)
- [Branding Guidelines](https://sozodesign.co.uk/branding/branding-guidelines/)
- [Logo Design](https://sozodesign.co.uk/branding/logo-design/)
- [Brand Identity](https://sozodesign.co.uk/branding/brand-identity/)
- [Brand Strategy](https://sozodesign.co.uk/branding/brand-strategy/)
- [Comparison sites](https://sozodesign.co.uk/ecommerce/comparison/)
- [WooCommerce](https://sozodesign.co.uk/ecommerce/woocommerce/)
- [Magento](https://sozodesign.co.uk/ecommerce/magento/)
- [Shopify](https://sozodesign.co.uk/ecommerce/shopify/)
- [Videos](https://sozodesign.co.uk/learn/videos/)
- [Webinars](https://sozodesign.co.uk/learn/webinars/)
- [Legal](https://sozodesign.co.uk/legal/)
- [Sitemap](https://sozodesign.co.uk/sitemap/)
- [Terms & Conditions](https://sozodesign.co.uk/legal/terms-and-conditions/)
- [Website Terms of Use](https://sozodesign.co.uk/legal/website-terms-of-use/)
- [Customer Support](https://sozodesign.co.uk/support/)
- [Contact & Quote](https://sozodesign.co.uk/contact/)
- [Learn](https://sozodesign.co.uk/learn/)
- [Our Culture & People](https://sozodesign.co.uk/our-culture-people/)
- [Awards & Accreditations](https://sozodesign.co.uk/awards-accreditations/)
- [Sustainability & B Corp](https://sozodesign.co.uk/sustainability/)
- [About Us](https://sozodesign.co.uk/about-us/)
- [Digital Marketing](https://sozodesign.co.uk/our-work/digital-marketing/)
- [Brochure](https://sozodesign.co.uk/our-work/brochure/)
- [Lead Generation Websites](https://sozodesign.co.uk/our-work/lead-generation/)
- [Ecommerce](https://sozodesign.co.uk/our-work/ecommerce/)
- [Branding](https://sozodesign.co.uk/our-work/branding/)
- [Our Work](https://sozodesign.co.uk/our-work/)
- [Ecommerce](https://sozodesign.co.uk/ecommerce/)
- [Marketing](https://sozodesign.co.uk/marketing/)
- [Branding](https://sozodesign.co.uk/branding/)
- [Websites](https://sozodesign.co.uk/websites/)
- [Design](https://sozodesign.co.uk/design/)
- [Home](https://sozodesign.co.uk/)
- [Privacy Policy](https://sozodesign.co.uk/legal/privacy/)

## Careers
- [Digital Project Manager for AI Solutions](https://sozodesign.co.uk/about-us/careers/digital-project-manager-for-ai-solutions/): We are looking for a Project Manager who relishes a challenge and is passionate about AI and new technology. Someone who is obsessive about the detail; achieving timings, sticking to budgets and managing the delivery of complex projects with a meticulous attention to detail.
- [Digital Project Manager](https://sozodesign.co.uk/about-us/careers/digital-project-manager/): Our team like to push the boundaries of what is possible and are allowed to experiment and develop their talents within a collaborative environment.
- [Paid Search & Social Advertising Specialist](https://sozodesign.co.uk/about-us/careers/middle-weight-paid-search-social-advertising-specialist/): SOZO is a B Corp digital growth agency for ecommerce and purpose-led brands, delivering sustainable growth through creativity and innovation. Not defined by service, but by objective, SOZO helps brands Create, Grow and Convert.

## Portfolio
- [Smart Home Sounds](https://sozodesign.co.uk/portfolio/smart-home-sounds/)
- [Gaudio Awards](https://sozodesign.co.uk/portfolio/gaudio/)
- [Just Fabrics](https://sozodesign.co.uk/portfolio/just-fabrics/)
- [Case study](https://sozodesign.co.uk/portfolio/humanising-ai-content/)
- [Imaginfires](https://sozodesign.co.uk/portfolio/imagin-fires/)
- [JRP](https://sozodesign.co.uk/portfolio/jrp/)
- [Sayari Earth](https://sozodesign.co.uk/portfolio/energy-changes-2/)
- [Resonics](https://sozodesign.co.uk/portfolio/resonics-wordpress-website-rebrand/)
- [Trojan Energy](https://sozodesign.co.uk/portfolio/trojan-energy-website-design/)
- [DBpixelhouse](https://sozodesign.co.uk/portfolio/dbpixelhouse-website-design/)
- [Nutrition X](https://sozodesign.co.uk/portfolio/nutrition-x/)
- [Energy Changes](https://sozodesign.co.uk/portfolio/energy-changes/)
- [BCP](https://sozodesign.co.uk/portfolio/bcp/)
- [Spond](https://sozodesign.co.uk/portfolio/spond/)
- [Ultraview](https://sozodesign.co.uk/portfolio/cotswold-windows-website-design/)
- [i2i Marketing](https://sozodesign.co.uk/portfolio/i2i-marketing/)
- [Beet It](https://sozodesign.co.uk/portfolio/beet-it/)
- [Lapstone Barn](https://sozodesign.co.uk/portfolio/lapstone-barn/)
- [Black Mountain](https://sozodesign.co.uk/portfolio/black-mountain-hr-website-design/)
- [Windrush Car Storage](https://sozodesign.co.uk/portfolio/windrush-car-storage/)
- [Chase Media](https://sozodesign.co.uk/portfolio/chase-media/)
- [Agasco](https://sozodesign.co.uk/portfolio/agasco/)
- [Innova](https://sozodesign.co.uk/portfolio/innova/)
- [Imperative Global](https://sozodesign.co.uk/portfolio/imperative-global/)
- [WoodScanner](https://sozodesign.co.uk/portfolio/woodscanner-comparison-website-design/)
- [WowMe Design](https://sozodesign.co.uk/portfolio/wowme-design/)
- [Attwoolls Outdoors](https://sozodesign.co.uk/portfolio/attwoolls/)
- [The Whisky Exchange](https://sozodesign.co.uk/portfolio/the-whisky-exchange/)
- [Coral Tree](https://sozodesign.co.uk/portfolio/coral-tree/)
- [Energy PR](https://sozodesign.co.uk/portfolio/energy-pr/)
- [Hartree Solutions](https://sozodesign.co.uk/portfolio/hartree-solutions/)
- [Keltie & Clark](https://sozodesign.co.uk/portfolio/keltie-clark/)
- [Henry Bonas](https://sozodesign.co.uk/portfolio/henry-bonas/)
- [Gala Hospitality](https://sozodesign.co.uk/portfolio/gala-hospitality/)
- [Watch Gecko](https://sozodesign.co.uk/portfolio/watch-gecko/)
- [Austin Pedal Cars](https://sozodesign.co.uk/portfolio/austin-pedal-cars/)
- [Oxleys](https://sozodesign.co.uk/portfolio/oxleys/)
- [Tiboo](https://sozodesign.co.uk/portfolio/tiboo-sustainable-ecommerce-website/)
- [Starpeak](https://sozodesign.co.uk/portfolio/starpeak/)
- [Soul Analyse](https://sozodesign.co.uk/portfolio/soul-analyse/)
- [Luxury Apartments](https://sozodesign.co.uk/portfolio/luxury-apartments/)
- [XCD](https://sozodesign.co.uk/portfolio/xcd/)
- [Sanford Parks Lido](https://sozodesign.co.uk/portfolio/sanford-parks-lido/)
- [Playtonic](https://sozodesign.co.uk/portfolio/playtonic/)
- [Capsa](https://sozodesign.co.uk/portfolio/capsa/)
- [Compare Luxury Rentals](https://sozodesign.co.uk/portfolio/compare-luxury-rentals/)
- [Cotswold Collections](https://sozodesign.co.uk/portfolio/cotswold-collections/)
- [Sky Garden](https://sozodesign.co.uk/portfolio/sky-garden/)
- [The World Institute of Slowness](https://sozodesign.co.uk/portfolio/the-world-institute-of-slowness/)
- [Go Compare](https://sozodesign.co.uk/portfolio/go-compare/)

## Videos
- [How to improve your Shopify site rankings in AI Search](https://sozodesign.co.uk/learn/video/how-to-improve-ai-search-for-your-shopify-site/)
- [Common Magento Migration Pitfalls to Avoid](https://sozodesign.co.uk/learn/video/common-magento-migration-pitfalls-to-avoid/)
- [How to migrate your Magento store to Shopify](https://sozodesign.co.uk/learn/video/how-to-migrate-your-magento-store-to-shopify/)
- [How to reduce your carbon footprint](https://sozodesign.co.uk/learn/video/how-to-reduce-your-carbon-footprint/)
- [How Independent Brands Can Win Against Amazon](https://sozodesign.co.uk/learn/video/how-independent-brands-can-win-against-amazon/)
- [Winning Strategies for Black Friday CRO and PPC (from brightonSEO & MeasureFest October 2025)](https://sozodesign.co.uk/learn/video/winning-strategies-for-black-friday-cro-and-ppc/)
- [AIO Vs SEO and why you need both](https://sozodesign.co.uk/learn/video/aio-vs-seo-and-why-you-need-both/)
- [Why so many companies get their branding wrong](https://sozodesign.co.uk/learn/video/why-so-many-companies-get-their-branding-wrong/)
- [Three things every brand needs to stand out online](https://sozodesign.co.uk/learn/video/three-things-every-brand-needs-to-stand-out-on-line/)
- [The role of creative design in paid ads strategies](https://sozodesign.co.uk/learn/video/the-role-of-creative-design-in-paid-ads-strategies/)
- [SOZO Masterclass: why so many customer acquisition strategies fail](https://sozodesign.co.uk/learn/video/sozo-masterclass-why-so-many-customer-acquisition-strategies-fail/)
- [From Clicks to Clients: How to Measure True Demand Generation Success](https://sozodesign.co.uk/learn/video/from-clicks-to-clients-how-to-measure-true-demand-gen-success/)
- [Beyond the Click: Redefining Success in Paid Media](https://sozodesign.co.uk/learn/video/beyond-the-click-redefining-success-in-paid-media/)
- [SOZO at 25: Reflections of a founder](https://sozodesign.co.uk/learn/video/sozo-at-25-reflections-of-a-founder/)
- [Why We Became a B Corp | SOZO’s journey towards sustainable web design](https://sozodesign.co.uk/learn/video/why-we-became-a-b-corp-sozos-journey-towards-sustainable-web-design/)
- [How to make PPC work for your SME business](https://sozodesign.co.uk/learn/video/how-to-make-ppc-work-for-your-sme-business/): Watch our video to find out how to use PPC ad campaigns to drive growth
- [Google’s AI Overviews Are Changing SEO Here’s What Your SME Needs to Know](https://sozodesign.co.uk/learn/video/googles-ai-overviews-are-changing-seo-heres-what-your-sme-needs-to-know/): AI Overviews are changing search tactics. Watch this video to learn how your SME business can adapt to stay visible in AI driven search results
- [Successful marketing always starts with a clear strategy and understanding your objectives](https://sozodesign.co.uk/learn/video/successful-marketing-always-starts-with-a-clear-strategy-and-understanding-your-objectives/)
- [How to market your business on YouTube](https://sozodesign.co.uk/learn/video/how-to-market-your-business-on-youtube/)
- [For SOZO, sustainability isn’t an option, it’s a responsibility](https://sozodesign.co.uk/learn/video/for-sozo-sustainability-isnt-an-option-its-a-responsibility/)
- [How to get your branding right](https://sozodesign.co.uk/learn/video/how-to-get-your-branding-right/)
- [We help ambitious brands accelerate their growth with full-funnel marketing](https://sozodesign.co.uk/learn/video/we-love-to-work-with-ambitious-clients-who-are-hungry-to-grow/)
- [How to succeed online](https://sozodesign.co.uk/learn/video/how-to-succeed-online/)

## Webinars
- [How to maximise your eCommerce sales during peak season: A Black Friday playbook](https://sozodesign.co.uk/learn/webinar/maximise-black-friday-sales/): Black Friday, Cyber Monday, Christmas, or summer sales, every eCommerce brand has its peak season. These moments can make or break your year. But sustainable success doesn’t come from just slashing prices. It comes from smart planning, data-driven offers, seamless customer journeys, and agile campaign execution.
- [How AI Optimisation Can Supercharge Your eCommerce Growth](https://sozodesign.co.uk/learn/webinar/how-aio-can-supercharge-ecommerce-growth/): Watch this webinar to learn how AI can optimise every stage of the ecommerce buyer journey. See how our AIO services can help ecommerce brands scale smarter.
- [The Green Advantage: How Sustainability Boosts eCommerce Success](https://sozodesign.co.uk/learn/webinar/the-green-advantage-how-sustainability-boosts-ecommerce-success/): March is B-Corp Month. B Corp Month is an annual celebration that highlights the social and environmental impact of Certified B Corporations.
- [A New Era of Search: Prepare your business for Google’s AI Overviews](https://sozodesign.co.uk/learn/webinar/a-new-era-of-searchprepare-yourbusiness-for-googlesai-overviews/): On Tuesday 23rd July 2024 at 11.30am, we hosted an exclusive SOZO webinar all about Google’s impending AI Overviews.
- [Energy PR x SOZO: Is Google dead?](https://sozodesign.co.uk/learn/webinar/energy-pr-x-sozois-google-dead/): On Thursday 16th May 2024 at 10am, we examined the perennial myth that Google is dying, as well as discussing the new search landscape that marketers need to tackle (and measure).
- [Mastering Google’s AI Search: 6 Ways to Maximise Your Brand Visibility in AI Overviews](https://sozodesign.co.uk/learn/webinar/mastering-googles-ai-search-6-ways-to-maximise-your-brand-visibility-in-ai-overviews/): Now Google has seamlessly integrated generative AI into everyday search, how can you optimise your brand for AI Overview success?
- [Energy PR x SOZO: How to harness AI for SEO and PR](https://sozodesign.co.uk/learn/webinar/energy-pr-x-sozohow-to-harness-aifor-seo-and-pr/)

## eBooks
- [eCommerce Trends in 2026: From Clicks to Conversations](https://sozodesign.co.uk/ebook/ecommerce-trends-in-2026-from-clicks-to-conversations/)
- [Sustainability Sells eBook](https://sozodesign.co.uk/ebook/sustainability-sells/)
- [Magento to Shopify Migration eBook](https://sozodesign.co.uk/ebook/magento-to-shopify-migration-ebook/)
- [How to maximise your eCommerce sales during peak season: A Black Friday playbook](https://sozodesign.co.uk/ebook/how-to-maximise-your-ecommerce-sales-during-peak-season-a-black-friday-playbook/)
- [How to optimise your business for Google’s AI Overviews – ebook](https://sozodesign.co.uk/download-our-free-aio-ebook/)

## FAQs
- [How do I improve my AI search visibility after the audit?](https://sozodesign.co.uk/?faq=how-do-i-improve-my-ai-search-visibility-after-the-audit): The audit gives you the current situation. Improvements typically focus on areas like content authority, third-party citations, structured data, and ensuring the right information about your brand is well-represented across the sources AI models draw from. We can support that work as a follow-on engagement or provide headline recommendations to your existing team.
- [Which AI platforms does the audit cover?](https://sozodesign.co.uk/?faq=which-ai-platforms-does-the-audit-cover): The audit covers the major AI search platforms currently shaping how people find and evaluate brands — including ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. We can tailor the platform scope based on where your audience is most active.
- [What do I get at the end of the AI audit?](https://sozodesign.co.uk/?faq=what-do-i-get-at-the-end-of-the-ai-audit): You'll receive a clear, actionable report covering your visibility score, competitive positioning and a sentiment analysis of how AI describes your brand. Alongside the findings, you'll get a prioritised set of recommendations from our Head of Search, so you know exactly what to tackle first.
- [How long does an AI search audit take?](https://sozodesign.co.uk/?faq=how-long-does-an-ai-search-audit-take): Typically an AI search audit takes around 48 hours from the moment the request is submitted.  The more information we can gather about your brand; your target platforms, competitor analysis, and key search terms upfront the more in depth the audit can be.
- [How is an AI search audit different from an SEO audit?](https://sozodesign.co.uk/?faq=how-is-an-ai-search-audit-different-from-an-seo-audit): Traditional SEO audits focus on rankings, keywords, and technical site performance in Google's standard results. An AI search audit looks at something different, specifically how AI models understand, reference, and talk about your brand when generating answers to AI search queries. The signals that drive AI visibility aren't always the same as those that drive organic rankings, so the two audits answer very different questions.
- [What is an AI search audit?](https://sozodesign.co.uk/?faq=what-is-an-ai-search-audit): An AI search audit analyses how your brand appears across AI-powered search tools like ChatGPT, Perplexity, and Google's AI Overviews. It looks at whether you're being mentioned, how you're positioned against competitors, and the language AI uses to describe you, giving you a clear picture of your brand's presence in the fastest-growing search channel.
- [What’s the commercial impact of AI?](https://sozodesign.co.uk/?faq=whats-the-commercial-impact-of-ai): The impact businesses see when they adopt AI properly are typically:
- [Where would AI fit in our business?](https://sozodesign.co.uk/?faq=where-would-ai-fit-in-our-business): The best place to start is wherever you feel the most pain. The repeatable process that takes forever, the task that nobody wants to do, or the response to the customer question you answer twenty times a day.
- [What is your approach to a sustainable, low-carbon digital economy?](https://sozodesign.co.uk/?faq=what-is-your-approach-to-a-sustainable-low-carbon-digital-economy): We are proud of our B Corps status and try to take a sustainable approach to everything we do. We design and build lean, high-performance websites and campaigns with minimal digital waste. From efficient code and optimised assets to responsible suppliers and carbon measurement, sustainability is built into every part of our company. The result is a lower-carbon digital footprint with better user experience and stronger performance.
- [How will we know the work is delivering results?](https://sozodesign.co.uk/?faq=how-will-we-know-the-work-is-delivering-results): To understand if the work we do is having a positive commercial impact, we agree on success metrics upfront, then report monthly on the numbers that matter. That might include revenue and ROAS uplift, improving your organic search and AI visibility, boosting user engagement and conversion rates or reducing your cost per lead.
- [How do you price projects and retainers for a business like ours?](https://sozodesign.co.uk/?faq=how-do-you-price-projects-and-retainers-for-a-business-like-ours):  Pricing depends on project scope, complexity, and the outcomes you want. Most clients start with a discovery phase or audit, then if necessary move into a new web build or re-brand with a monthly digital growth retainer that sets out the required marketing services with clear deliverables and reporting.
- [How can we get started with a new project?](https://sozodesign.co.uk/?faq=how-can-we-get-started-with-a-new-project): The first step is to book an initial discovery call with us. That is where we can  get to know you and your business, understand your objectives, and identify target audiences and any constraints or timescales. Following that, we will scope out the most effective strategy to meet your objectives and recommend a plan for delivery.
- [Do you specialise in eCommerce, or do you work with other sectors too for a business like ours?](https://sozodesign.co.uk/?faq=do-you-specialise-in-ecommerce-or-do-you-work-with-other-sectors-too-for-a-business-like-ours): eCommerce is a core focus, but we also support B2B brands wanting to improve their lead generation. If you have clear goals and a product or service ready to scale, we can usually help. At SOZO, we love to work with fellow B Corps and those aiding sustainability. We also have a lot of experience in the technology, design and professional services sectors.
- [How do you use AI?](https://sozodesign.co.uk/?faq=how-do-you-use-ai): We use AI throughout our business to improve the quality of our work, increase efficiencies, and to test your website. We also build custom AI applications or agents to improve your internal company processes.
- [Do you have a lot of ecommerce experience?](https://sozodesign.co.uk/?faq=do-you-have-a-lot-of-ecommerce-experience): Yes we have been designing ecommerce stores since the very early days of the internet. Over the past 25 years we have designed over 100 ecommerce stores.
- [What exactly does SOZO do as a digital growth agency?](https://sozodesign.co.uk/?faq=what-exactly-does-sozo-do-as-a-digital-growth-agency): As a digital growth agency, we help eCommerce and purpose-led brands grow through a combination of design, development, and digital marketing. To do this, we offer a range of integrated services including branding and web design, copywriting, SEO, AIO, paid media, email, and conversion optimisation.
- [How will you improve our conversion rate?](https://sozodesign.co.uk/?faq=how-will-you-improve-our-conversion-rate): Firstly, we will analyse your website design and user statistics to fully assess your website and traffic.
- [Do you use AI in your own business?](https://sozodesign.co.uk/?faq=do-you-use-ai-in-your-business): Yes we use AI throughout our business to improve the quality of our services. However, we don't believe in unfettered use without careful consideration.
- [Can you design and develop AI Apps?](https://sozodesign.co.uk/?faq=can-you-design-and-develop-ai-apps): At SOZO, we have the design and development skills to bring your idea to life. We also have the digital marketing team to help you take your Ai App to market.
- [Can you build custom AI Agents?](https://sozodesign.co.uk/?faq=can-you-build-custom-ai-agents-or-apps): Yes! We love designing and building custom AI agents for our clients. We were early adopters of AI so have a lot of experience in developing a wide variety of custom AI agents to streamline your business. If you have an idea for an AI agent to improve your productivity then we'd love to hear about it.
- [Which CMS platforms do you work with?](https://sozodesign.co.uk/?faq=which-cms-platforms-do-you-work-with): For all our eCommerce websites we use the Shopify platform, (or occasionally WooCommerce if combined with a Wordpress website).
- [Will our website be optimised for Google and AI?](https://sozodesign.co.uk/?faq=will-our-website-be-optimised-for-google-and-ai): Following an in-depth briefing session, your SEO/AI search strategy is the first thing we do in our process. We build in SEO and AI optimisation from the ground up. To achieve the best results, your website design, coding and content all need to be aligned towards your search strategy. Our SEO team have a checklist of over 60 items when we launch a new website to ensure all of your technical SEO foundations are soundly built. For more information about SEO click here > and for AI search optimisation click here >
- [Which ecommerce platforms do you work with?](https://sozodesign.co.uk/?faq=which-ecommerce-platforms-do-you-work-with): We use Shopify for all of our ecommerce websites, (or occasionally WooCommerce if your needs are very custom and combined with a WordPress website). We can help you migrate from Magento or WooCommerce to Shopify. Read our eBook: 'Magento to Shopify migration >'
- [How will you increase our number of enquiries?](https://sozodesign.co.uk/?faq=how-will-you-increase-our-number-of-enquiries): At SOZO, believe a website should be the fulcrum of all your marketing so it’s crucial to firstly produce a contemporary and engaging website. Once your website better represents who you are, and why people should choose you, we then drive more traffic to it via SEO, PPC and Social.
- [How many websites & brands have you designed?](https://sozodesign.co.uk/?faq=how-many-websites-brands-have-you-designed): Over the past 25 years we have designed over 100 brands and produced over 500 websites (including over 100 ecommerce stores).
- [Will our design be bespoke to us?](https://sozodesign.co.uk/?faq=will-our-design-be-bespoke-to-us): Absolutely! At SOZO, we don't believe in using templates, so each design is bespoke to suit your unique requirements.
- [How do you report the results?](https://sozodesign.co.uk/?faq=how-do-you-report-the-results): At SOZO, we are extremely data-driven so will pour over your stats on a regular basis to spot opportunities or issues.
- [How will you increase traffic to our ecommerce store?](https://sozodesign.co.uk/?faq=how-will-you-increase-traffic-to-our-ecommerce-store): We are a full service agency so can provide 360 multi-channel marketing for you. Our marketing team have 25 years experience in marketing ecommerce businesses and helping them to scale up their traffic.
- [Will you meet with us regularly?](https://sozodesign.co.uk/?faq=will-you-meet-with-us-regularly): Yes. We think it's really important to meet regularly with you to explain what we're doing and understand the impact of our work. We meet quarterly, monthly or bi-weekly depending on your package.
- [Do you do everything in-house?](https://sozodesign.co.uk/?faq=do-you-do-everything-in-house): Yes. We have fully integrated in-house teams who collaborate closely to deliver a really cohesive service. We have 3 core teams for Design, Development and Marketing. You will be assigned an Account Manager who will be your main point of contact and meet with you regularly to keep you updated.
- [Is SOZO a Meta Partner?](https://sozodesign.co.uk/?faq=is-sozo-a-meta-partner): Proud to say, yes we are. This means our team work to high standards to retain our status. It also means we have access to the Meta Partner Team should we need to escalate any issues you might have.
- [Are you a Google Partner Agency?](https://sozodesign.co.uk/?faq=are-you-a-google-partner-agency): Proud to say, yes we've been a Google Partner for over 8 years. This means our team work to high standards and take annual certifications to retain our status. It also means we can give our clients vouchers and gain access to Google Partner Account Managers should we need to escalate any issues you might have.
- [Will you train our staff?](https://sozodesign.co.uk/?faq=will-you-train-our-staff): Yes we will. Our service is a partnership with you so it's really important your staff understand SEO and how to write in a Google friendly way for example. They also need to understand what we're reporting back to them in terms of statistics and strategy.
- [Is there anything you can’t do?](https://sozodesign.co.uk/?faq=is-there-anything-you-cant-do): Yes, we're only human! We don't do Photography, PR or TV advertising but do work with partner agencies for these services.