As an official certified Google Partner, our advanced knowledge and experience of Google Adwords can help you maximise ROI for your website.
Google Adwords or ‘pay per click’ is where you pay Google every time a customer clicks to your website from a Google search.
Google Adwords is a great way of getting immediate and guaranteed traffic to your website. It is a powerful tool for attracting additional visitors to your website within a short time frame, and is therefore particularly suited to newly launched websites. It also acts as a great research tool to give us data in a short space of time, on which keywords have the highest conversion rates. We then feed this knowledge back into your organic SEO strategy.
The key is to set up targeted campaigns in terms of keywords, locations, and landing pages. It is vital that your Google Adwords campaigns are properly structured and managed accordingly, otherwise you can waste a lot of money.
Here at SOZO, we can both set up and manage your Google Adwords campaigns, with an aim to maximise ROI. Adwords has a number of advantages in that it offers control over targeting and refinements, which take effect immediately.
When it is set up and managed correctly, Adwords is an incredible tool driving targeted traffic to your website. In collaboration with our organic SEO efforts, it can prove a real asset to your business' performance.