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Adapt to survive or even thrive during challenging times

7 Tips on how your business can adapt to survive or even thrive during these challenging times.

These are difficult times for businesses in all market sectors. However, working within a large range of market sectors provides SOZO a unique insight on how companies and their customers are reacting when facing the current challenges. The businesses which are doing well are the ones which have adapted the quickest. The key message we are advocating is adapt to survive or even thrive. How?

Here’s 7 tips for you:

1. Embrace ecommerce

Ecommerce is the one sector which is actually thriving during this crisis. People are spending their time online in record numbers.

We've seen a noticeable increase in sales and conversion rates across almost all our ecommerce clients (especially the ones selling alcohol!). Now is the perfect time to focus on improving your ecommerce website and digital marketing to gain market share across a broader geographic range. 

If you are not currently an ecommerce business, could you adapt your business model to selling some of your products or services online? When this is all over you may find that your customers actually prefer to buy online from you.

2. Offer a discount

It’s an obvious one, but works. Easier to apply if you have an e-commerce website where a clear percentage discount can be offered on multi-pack or bundle purchases. One SOZO client is offering up to 30% discount for 7 days only. Comparing performance with the same offer last year, they have generated more revenue in the first 2 days during this sale period than the total 6 days the sale ran for last year.

3. Increase your exposure

It’s currently a brave choice to make (but not foolish as we will help you make the right choice based on data not gut feeling), but a number of our clients have made the decision to increase their Google Ads budget. We are finding they are benefitting directly - one example; revenue is up by 119% backed by advertising on a ratio of £1 spent generating £8.51 revenue. Most interestingly, a considerable increase in conversion rates has been reported with one clients e-commerce site currently performing at 7% and another 4.4% website visitor to purchase conversion rate - the average ecommerce conversion rate is under 2%!  

4. Free delivery to locals

Maybe a service you have not offered previously, but even if you don’t have an e-commerce website, it’s easy to take payment for a product over the phone or via a payment portal such as PayPal and then offer free delivery to locals for that purchase.

5. Training or consultancy webinars

If you offer classroom training or business consultancy, take it online. Tools such as ZOOM are ideal for setting up video conferencing facilities.

6. Become community-minded

Jelly Armchair, a SOZO e-commerce client specialising in hand illustrated humorous cards & gifts, has set up a free 'Help My Neighbour' hand out download. You can print it out, get your kids to colour it in (or you might be feeling creative for that matter) then responsibly distributed to neighbours offering them help with shopping, dog walking or just sending a friendly message. Download it here. You’ll also find some great puns and Illustrations on Liz & Cat’s website that will give you a much needed giggle.

7. Positive PR

At times like these sometimes it pays to forget about making money for a moment and try to help people with free products or services, or simply free advice. It's amazing the goodwill this creates and can help you generate positive pr around your brand. When all this is over people will remember your generosity and the positive goodwill associated with your brand.


SOZO most of all wants to assure you that we are considering any way in which we can support your business through these challenging times and we recognise that not every business will find a straight or feasible way to adapt. If you would like to discuss any ideas or would like some advice, then please call Shaun on 01242 511912 or email

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If you’re looking for a digital agency to become your long-term partner to help your business succeed online then we'd love to hear from you. Whether it's branding, websites, ecommerce or SEO, we have the experience to get it right.

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