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Why is great content essential for SEO?

Communicating your business through the copy on your website is important for obvious reasons - but what implications and benefits are there for SEO? Here I outline some of the main reasons for why great content is essential for SEO.

Transcript from video:

Content IS King - without great content, any other efforts to influence your position in Google will be of minimal effect.

Content which is readable, concise and keyword friendly will provide Google with a greater understanding of your website and the keywords you are targeting.

Great content leads users to become customers. There is little use attracting high volumes of traffic to your website if the content is of poor quality. Think about how your websites appears to your target audience once they have arrived at your website.

Keep your website updated with fresh content, and this will encourage both your audience and Google to check back more often.

Part of our SEO Service is to offer workshops to the client, to advise and inform on how to create search engine friendly content for their website.

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