Transcript from video:
Keyword density is the percentage of your website (or a page of your website), which includes keyword phrases you are looking to be ranked high for in Google.
As a rough guide, it is advised to aim for a keyword density of at least 5-15% per page of your website.
Revise the copy on your website to look for opportunities to improve keyword density – but don't overdo it! Aim to strike a healthy balance between keyword density and readability.
You should never compromise the readability of your copy when aiming to improve keyword density in your website.