Ecommerce Websites
6 Top Tips for Increasing Sales and Customer Loyalty
How an ecommerce design agency can help you optimise user experience.
Have you ever abandoned an online shop before even reaching the basket?
If you have, then I’d put money on the fact that bad ecommerce web design was to blame. Bad design can quickly leave your customers confused, distracted and frustrated. With over twenty years experience as an ecommerce design agency, we can confidently say that great user experience is the key to increasing sales and improving long term customer loyalty.
So what can you do to make sure your ecommerce website design draws in and retains as much business as possible? Here are some of our top tips for ecommerce web design.
Mobile Pay
In recent years, mobile payments have become increasingly popular as today’s consumers put a premium on speed and convenience. What could be more convenient for shoppers on-the-go, than authenticating their purchase with Touch ID? It significantly reduces checkout time, which Apple claims “doubles conversion rates, increases customer loyalty and increases purchase frequency”. We think they’ve got a good point, which is why we recommend choosing a payment provider that supports mobile payment. Start by having a look at the three most well-known mobile wallets available, Google Pay, Apple Pay or Samsung Pay.
Rich Animation
Personalisation
I’m sure you’ve heard the saying ‘people buy from people’. It’s true, and it reflects the fact that personal interaction is important to a consumer. That’s because it reinforces trust. Until recently the personal element of an online shopping experience has been missing, but as technology, data and machine learning evolves, so too does the opportunity to personalise your online shopping experience. Some examples include showing users that you understand what they like by promoting and pushing products that will be of interest to them; being age responsive by adjusting font sizes and colours, as well as login memory features.
Content is King
Designing a successful ecommerce website isn’t all about graphics and user interfaces, good clear content is absolutely essential. Unfortunately, it is often overlooked and there are many examples of sites that have lots of bells and whistles, but not enough easily accessible, relevant information. A customer is very unlikely to pick up the phone to ask you for more information, so it’s important that everything they need to know when making a purchasing decision is presented clearly and concisely. Of course, what that information is, very much depends on what you are selling, but it might include:
- Price
- Colour
- Measurements
- Availability
- Materials
- Delivery times
- Returns Policy
- Warranty
- Customer reviews
Great Product Imagery
The iconic little black dress (LBD), once a staple in every woman’s wardrobe, has seen a decline in popularity. Why? With the shift towards online shopping, the LBD’s inherent color – black – presents a challenge. Its details, such as cut and texture, are often lost when viewed on a screen, appearing as a flat, monotonous hue. This underscores the critical importance of superior product imagery for online shoppers. Clear, uncluttered visuals that showcase various angles and perspectives are essential in aiding customers’ purchasing decisions.
Additionally, the integration of video content and 360-degree views allows users to engage and explore the product comprehensively, offering an immersive experience that enhances user satisfaction and drives sales.
Simplified Checkout
Keeping your checkout process simple is absolutely essential. It doesn’t matter how user-friendly your site is, if your checkout process is overcomplicated then it can frustrate and deter customers. An important part of the checkout process is the ability to review an order before proceeding to checkout, but the next steps need to be kept to an absolute minimum. In an ideal world, you would use Touch ID to remember a user’s account details.
These are just some of the elements to consider when designing an ecommerce website. They are all focused on enhancing, simplifying and personalising the user interface to encourage sales and increase the likelihood that the customer will return. They will also generate positive reviews and plenty of referrals. If you would like to talk to a specialist ecommerce web agency, then get in touch. We’d love to hear from you.
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